Thursday 27 September 2012

Marketing Daily - More turmoil at Vodafone as it recruits yet another global marketing boss; plus who are the most engaged UK marketers on LinkedIn?

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
Vodafone replaces Sheikh with former Mini marketer Barbara Haase
Maisie McCabe,
27 September 2012
 

Vodafone Group has appointed former Mini marketer Barbara Haase as its group...

odafone replaces Sheikh with former Mini marketer Barbara Haase
 
 
Top 10: Who are the most engaged UK marketers on LinkedIn?
27 September 2012
 

We reveal the marketers leading the way on the professionals' social-networking site

Top 10: Who are the most engaged UK marketers on LinkedIn?
 
 
The Football League's Richard Heaselgrave: 'Who knows the fans best?'
Alex Brownsell,
27 September 2012
 

The sports body's chief commercial officer is determined that it should be...

The Football League's Richard Heaselgrave: 'Who knows the fans best?'
 
 
Guinness takes to skies in social media-driven campaign
Loulla-Mae Eleftheriou-Smith,
27 September 2012
 

Guinness Europe is today (27 September) launching a digital campaign to promote...

Guinness: brewer offers trip to Dublin as part of digital campaign
 
 
Why consumers can bank on brand equity
Tracey Follows,
27 September 2012
 

Companies of all sizes are starting to embrace the 'social bonds' investment...

Why consumers can bank on brand equity
 
 
Top brands battle it out for Marketing Design Awards
Stuart Derrick,
27 September 2012
 

Top brands including BP, Bacardi, Morrisons, Ocado, Reckitt Benckiser, and Pret a...

Marketing Design Awards 2012: entry numbers 20% up on 2011
 
 
BT plans overhaul of pay-TV brand
Maisie McCabe,
27 September 2012
 

BT is reviewing the brand strategy behind the six-year-old BT Vision as...

BT: overhauling pay-TV brand
 
 
Champions of Design: Tunnock's
Staff,
26 September 2012
 

The Scottish confectionery brand grew from its founder's bakery and tea rooms...

Champions of Design: Tunnock's
 
 
Promotion: How do you measure up against your competitors on Facebook?
Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you’re performing against your competitors here.
 
Also in the News
 
Virgin Atlantic 'air-prentice' tests fleet makeover
Loulla-Mae Eleftheriou-Smith,
27 September 2012
 
Victoria Plumb to launch first TV campaign
Matthew Chapman,
27 September 2012
 
 
 
Blogs
 
 
When being Meaningful can save you from social meltdown (or from being smacked in the face with a shovel).
Paul Frampton
 

Who or what would you like to hit in the face with a Shovel? Here...

 
 
Are agencies behaving badly?
Chris Barraclough
 

A couple of things have happened recently that might appear to put agencies in a bad light. Firstly, we...

 
 
Helen Edwards: ‘Know your brand’ is a neat winning formula
Helen Edwards
 

As you read that John Lewis Partnership has broken through the economic gloom with a 60% profit hike, you find...

 
 
Why Tesco should open up its Talking Shop
Chris Barraclough
 

Marketing Magazine revealed this week that Philip Clarke, its CEO, is kicking off a blog called “Talking Shop”. Sainsbury’s already...

 
 
Helen Edwards: How to overcome ‘reason-blockers’
Helen Edwards
 

Now that so many marketing teams take what is laughably termed a ‘consensus approach’ to major brand decisions, everyone needs...

 
 
 
 
 
 
Whitepapers
 
 
Transforming The Mobile User Experience: A True Story (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
 
 
Jobs of the Week

Brand Manager, Brand Recruitment £35000 - £45000 per annum + plus fully expensed car and benefits, Huntingdon

Digital Marketing Manager, Jarlett de Grouchy £65000 - £72000 per annum + 40% BONUS, West London

Freelance Account Director, Gemini Search £200 - £250 per day, City of London

Director of Strategy - London - £150,000, Dynamic New Alliances £150,000, London

Head of Marketing - Online Travel, GoodEgg Digital Circa £50k base plus significant bonus and benefits, Central London

Brand Manager, Thatchers Cider Company Ltd Competitive, Based Somerset

Marketing Manager, Thatchers Cider Company Ltd Competitive, Based Somerset

Junior Digital Designer, Propel £20000 - £25000 per annum + Excellent Benefits, City of London

Account Director Corporate Branding, Periscope Recruitment LLP £50000.00 - £55000.00 per annum, City of London

Digital Designer, Propel £25000 - £30000 per annum + Excellent Benefits, City of London

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