Friday 21 September 2012

The Wall > Social media is finished

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Team Romney may be moving ahead in social Presidential election
21 September 2012, 11:31AM

Mitt Romney may still be behind Barack Obama in general poll ratings, but on social media innovation his team is starting to pull closer, as polling day approaches.

Firstly, his team have worked new Facebook searches in a more sophisticated manner that their opponents. When you search for ‘Obama’ on Facebook, you are actually presented with sponsored results for Mitt Romney. The same is true if you search Facebook for Bill Clinton.

Social media is finished
21 September 2012, 11:25AM

Social media's role in The Arab SpringSocial media is finished. It’s a bold statement I know, so before the backlash, perhaps I should clarify.

By saying it's finished, what I'm referring to is the networks, infrastructure, tools and technology that underpin our activity on the web's social spaces.

Twitter offers its best practices for journalists - four tips
21 September 2012, 8:56AM

Twitter offers its best practices for journalists - four tipsEarlier this week we were reading about how a growing number of journalists “can't work without social media” and read Twitter as the most important of those journalistic tools.

Today Twitter has put out its basic four tips for journalists using Twitter, which is a useful addition and reminder to the many social media guides and tips that have been published including some here, which have proved some of the most popular posts on The Wall.

How this post became the most popular Tumblr of all time with 8 million shares
21 September 2012, 7:51AM

An incredible piece of social media discovery was unravelled yesterday that tracked down the most popular Tumblr’s post of all time, which has racked up an incredible almost eight million social shares.

Waitrose didn't screw up with #Waitrosereasons social campaign
20 September 2012, 2:42PM

Waitrose suffers a social media and Twitter backlashSo was it a success or was a social media fail? Earlier we reported on how Waitrose’s latest foray into social media appeared to have gone awry.

It was hijacked by people making fun of the supermarket’s perceived top end social status on Twitter and Facebook. Launched on Monday the store asked shoppers to compete this tweet: “I shop at Waitrose because…” and add a hashtag.

Removal of Twitter from LinkedIn gives Facebook pages 1000% spike
20 September 2012, 11:09AM

The social web can feel very cluttered and overwhelming. We get too much information, from too many networks, too often. Sometimes by taking information away, we can actually gain more.

So it seems with LinkedIn, the network that now has over 10 million British users. Since removing Twitter syndication, Facebook page referrals from the site have increased by 1000%.

The importance of making video hit social media triggers online
20 September 2012, 9:58AM

Urban playground: DC shoes clock up 1m+ sharesFor quite some time it's been assumed that, when it comes to online video, the shorter, the better. The starter pistol has been fired on a race to the bottom.

But the Internet Advertising Bureau (IAB, for those who like an abbreviation) conference on online video last week carried quite the opposite message.

Obama team targets youth vote with 'For All' social media campaign
20 September 2012, 8:44AM

Star Wars actress Natalie Portman in the #ForAll Obama campaignIn 2008 the message was ‘Hope & Change’. It was a slogan that resonated with the youth of America and now the Barack campaign is hoping it can pull off the same feat again.

Welcome to the Hyper Revolution - how change went digital
19 September 2012, 1:58PM

This video from Opensite.org is well worth a watch. Put together by a team of designers and researcher with the idea to show the reach of social media and how over the past year or so it has help spark revolutions around the world.

Vimeo launches tools for video monetisation
19 September 2012, 1:52PM

Vimeo – the video publishing site of choice for creatives – underwent a complete redesign earlier this year and is continuing to innovate with two new tools which allow video creators to make money from their content.

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