Tuesday 18 September 2012

Digital AM - Nestle, Google, Tesco, IPC Connect, MTV

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Digital AM
Latest news
Nestlé runs GPS-fitted chocolate bars competition
Nestlé runs GPS-fitted chocolate bars competition
by Nick Batten
17 September 2012, 12:00PM
Nestlé is running a two-week outdoor campaign to support its latest competition, which has fitted chocolate bars with GPS devices that, when activated, will help its team to deliver a £10,000 cheque to a lucky winner.
Google launches digital creative showcase
Google launches digital creative showcase
by Sarah Shearman
18 September 2012, 11:46AM
Google has collaborated with AKQA's US office to launch a platform to showcase digital "creative excellence".
Tesco nears 'dream' of 3D ecommerce offering
Tesco nears 'dream' of 3D ecommerce offering
by Matthew Chapman
18 September 2012, 08:00AM
Tesco says it is now homing in on its ambition of creating a fully immersive virtual 3D ecommerce store as a result of increasing UK broadband speeds and the take-up of smart TVs.
Tara Hamilton-Whitaker named digital director of IPC Connect
Tara Hamilton-Whitaker named digital director of IPC Connect
by Nick Batten
18 September 2012, 11:02AM
IPC has appointed internal candidate Tara Hamilton-Whitaker to the position of digital director of IPC Connect, responsible for driving the digital strategy for the publisher's mass-market women's titles.
Nike, Google and Coca-Cola are 'most desirable clients'
Nike, Google and Coca-Cola are 'most desirable clients'
by Matthew Chapman
18 September 2012, 08:30AM
Nike is the brand executives at UK creative agencies would most like to work with, ahead of Google and Coca-Cola in second and third respectively, according to research commissioned by The Talent Business.
MTV to launch fashion-focused online spin-off
MTV to launch fashion-focused online spin-off
by Sarah Shearman
18 September 2012, 09:03AM
MTV is in the final stages of signing a commercial partner for the launch of a fashion-focused digital property called District MTV, which will go live online in October and on mobile later in the year.
Media on Trial: Dolce & Gabbana video ad in Marie Claire
Media on Trial: Dolce & Gabbana video ad in Marie Claire
by Nick Batten
18 September 2012, 08:30AM
Sarah Tsirkas, head of press at Initiative, gives her verdict on the video ad recently featured in some October editions of IPC's women's glossy monthly Marie Claire.
Resident Evil 6 'shared nightmare' campaign infects Facebook
Resident Evil 6 'shared nightmare' campaign infects Facebook
by Matthew Chapman
18 September 2012, 09:05AM
Videogame developer and publisher Capcom is today (18 September) launching a "shared nightmare" interactive Facebook campaign to push the release of 'Resident Evil 6'.
Also in the news
Kellogg readies cereal trolley stunt
by Sarah Shearman, 18 September 2012, 10:25AM
Whiteoaks launches digital offering aimed at lead generation
by Zia Weise, 18 September 2012, 09:45AM
Steve Gatfield leaves Naked Communications
by Ian Darby, 17 September 2012, 03:02PM
From the blogs
Consumers are desensitised to standard banner ads [infographic]
James Walters
18 September 2012, 10:37AM
Fox News falls for fake iPhone 5 laser keyboard video
@gordonmacmillan
18 September 2012, 9:03AM
WHAT ARE THE RULES?
Dave Trott
18 September 2012, 8:30AM
Police uncover evidence suggesting News of the World 'ordered burglary'
@gordonmacmillan
18 September 2012, 8:20AM
American Express and Foursquare launch check-in and save with Harvey Nichols
Charlotte Henry
18 September 2012, 7:59AM
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