Monday 24 September 2012

Digital AM - Facebook, CoolBrands 2012, Waitrose, Aegis-Dentsu deal, Groupon

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Latest news
Facebook partners with Datalogix for ad tracking project
Facebook partners with Datalogix for ad tracking project
by John Reynolds
24 September 2012, 10:41AM
Facebook is working with data company Datalogix on a project that involves tracking visitors online buying habits after they have visited the social networking site and been exposed to its commercial messages.
Apple named coolest brand in 2012 in year of tech giants
Apple named coolest brand in 2012 in year of tech giants
by Arif Durrani
24 September 2012, 10:00AM
Apple has been crowned Britain's coolest brand in 2012, ahead of video sharing service YouTube, last year's leader Aston Martin, and this year's fastest climber, Twitter, according to the annual CoolBrands survey.
Waitrose to launch food-only online video channel
Waitrose to launch food-only online video channel
by Matthew Chapman
24 September 2012, 11:02AM
Waitrose will launch the "first purely food-related online video channel from a retailer" later in the autumn, the supermarket is claiming.
One in five Brits have seen Kate topless
One in five Brits have seen Kate topless
by Matthew Chapman
24 September 2012, 10:05AM
One in five British adults, approximately seven million people, have seen the controversial images of the Duchess of Cambridge sunbathing topless while on holiday in France, according to new research.
£3.2bn Aegis-Dentsu deal cleared by UK regulator
£3.2bn Aegis-Dentsu deal cleared by UK regulator
by Daniel Farey-Jones
21 September 2012, 03:49PM
The Office of Fair Trading has cleared the £3.2bn acquisition of Aegis by Japanese advertising group Dentsu.
Groupon seeks edge with exclusive West End show offer
Groupon seeks edge with exclusive West End show offer
by Sarah Shearman
21 September 2012, 12:14PM
Groupon is selling 900 tickets to the opening night of the West End show 'Cabaret' in an exclusive deal that it hopes will differentiate it from other group discount websites.
NI unveils Sunday Times Driving classified site
NI unveils Sunday Times Driving classified site
by John Reynolds
21 September 2012, 11:45AM
News International is to call its new classified advertising site Sunday Times Driving and will support the launch with a major above-the-line campaign, as it looks to pinch market share from rival Auto Trader.
The cloud: it's not about technology, but economics
The cloud: it's not about technology, but economics
by Graham Oakes
21 September 2012, 11:00AM
'The cloud' requires a shift in organisations that use it, from managing efficiency to managing abundant computing resources.
Also in the news
YouView to break £10m campaign starring Daleks and Gary Barlow
by Matthew Chapman, 21 September 2012, 11:06AM
Apple lambasted over faulty Maps app
by Sarah Shearman, 21 September 2012, 09:30AM
Think BR: Bridging the digital training gaps
by Christopher Buettner, 24 September 2012, 09:00AM
From the blogs
The idea of a £2 broadband tax to save quality newspapers is an idea out of time
Rick Waghorn
24 September 2012, 11:10AM
Unemployee of the Year
Greg Taylor
24 September 2012, 10:48AM
How co-producing with the public can create strong social links
Naoimh Looney
24 September 2012, 10:36AM
Social media and sport - can brands play the field right?
Ruben Pillai
24 September 2012, 8:54AM
The 2012 Social Media Charity Index Top 100
Anne McCrossan
24 September 2012, 8:30AM
Promotion: How do you measure up against your competitors on Facebook?

Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you're performing against your competitors here
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