Wednesday 26 September 2012

Digital AM - Special K, Domino's, Barnardo's, W&K London, Giffgaff

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Latest news
Special K launches Tweet Shop campaign for new crisps range
Special K launches Tweet Shop campaign for new crisps range
by Matthew Chapman
25 September 2012, 12:41PM
Special K is running the "world's first tweet shop" social media campaign to push its entry into the crisps market.
Domino's flags up soaring mobile sales
Domino's flags up soaring mobile sales
by John Reynolds
26 September 2012, 09:21AM
Domino's has today (26 September) reported a 3.7% rise in like-for-like sales in the UK in the 13-week period to 23 September, driven by a leap in mobile sales that were up nearly 50% year on year.
Barnardo's interactive app raises awareness of child sex exploitation services
Barnardo's interactive app raises awareness of child sex exploitation services
by Loulla-Mae Eleftheriou-Smith
26 September 2012, 09:59AM
Barnardo's is today (26 September) launching a first-of-its-kind Facebook app that aims to promote awareness of the charity's work in the area of child sexual exploitation and raise funds for new services.
W&K London rolls out Cravendale Straws digital drive
W&K London rolls out Cravendale Straws digital drive
by Loulla-Mae Eleftheriou-Smith
26 September 2012, 11:01AM
Weiden & Kennedy London has created a digital campaign for Cravendale's "epic straws" on-pack promotion.
O2's Giffgaff to call ad review
O2's Giffgaff to call ad review
by Arif Durrani
25 September 2012, 12:29PM
Giffgaff, O2's online SIM-only mobile network, is preparing to call a review of its advertising business as it looks to expand its marketing activity, bringing an end to its three year relationship with Albion London.
FIPP research reveals readers find digital ads 'annoying' and 'relevant'
FIPP research reveals readers find digital ads 'annoying' and 'relevant'
by Nick Batten
25 September 2012, 12:20PM
Seven in 10 people find ads in digital magazines "pretty annoying", but nearly half also find them relevant, according to an array of research carried out by the MPA (Magazine Publisher's Association) and published in FIPP's World Digital Media Factb...
Murdoch shifts stance on Google search listings
Murdoch shifts stance on Google search listings
by John Reynolds
26 September 2012, 10:33AM
News International is doing a U-turn on its stance to prevent articles from its quality national newspapers, The Times and The Sunday Times, featuring in Google's search listings.
Getmemedia.com appoints Simon Orpin as joint MD
Getmemedia.com appoints Simon Orpin as joint MD
by Maisie McCabe
26 September 2012, 08:36AM
Getmemedia.com, the media and marketing search engine, has appointed Simon Orpin, ITV's former director of creative solutions, as its joint managing director.
Everything Everywhere's Stuart Jackson takes on wider business role
Everything Everywhere's Stuart Jackson takes on wider business role
by Alec Mattinson
26 September 2012, 10:06AM
Everything Everywhere's Stuart Jackson is leaving his comms post to take on more strategic business-focussed role in the group.
Also in the news
Apple sells more than five million iPhone 5s in opening weekend
by Matthew Chapman, 25 September 2012, 09:47AM
Media agencies cost mobile and tablet ad market £200m a year
by Maisie McCabe, 25 September 2012, 08:46AM
Think BR: The rise of digital publications
by Craig Constantiou, 25 September 2012, 08:30AM
Promotion: How do you measure up against your competitors on Facebook?

Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you're performing against your competitors here
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