Thursday, 6 September 2012

Data & Direct Bulletin from Brand Republic - Rapier, Facebook, Twitter, Coca-Cola

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Latest news
CHI and Stead sign deal to buy Rapier
CHI and Stead sign deal to buy Rapier
by Sara Kimberley
06 September 2012, 11:00AM
CHI & Partners Holdings has completed its deal to acquire a joint stake in Rapier along with Jonathan Stead, the agency's chief executive.
Rapier's post mortem begins as Hornby rides in
Rapier's post mortem begins as Hornby rides in
by Jeremy Lee
06 September 2012, 08:00AM
What really went wrong at the one-time Agency of the Decade, and can CHI help resuscitate the agency, Jeremy Lee asks.
Facebook to target ads using email address and phone numbers
Facebook to target ads using email address and phone numbers
by Sarah Shearman
31 August 2012, 11:25AM
Facebook is to allow brands to use personal information from their existing datasets, including email addresses and phone numbers, to reach users on the site for the first time.
Twitter introduces interest-based targeting for advertisers
Twitter introduces interest-based targeting for advertisers
by Sarah Shearman
31 August 2012, 09:35AM
Twitter has enhanced the targeting of ads by tapping into users' interests to make them more relevant and has cut the minimum bid for its promoted products.
Addressable TV ads take step forward in US
Addressable TV ads take step forward in US
by Sarah Shearman
03 September 2012, 11:51AM
Addressable TV advertising is becoming a reality in the US, with a new campaign by insurance company Allstate intended to be shown only to people who rent their property.
Coke asks its 50m Facebook fans how to 'share happiness'
Coke asks its 50m Facebook fans how to 'share happiness'
by Sarah Shearman
05 September 2012, 09:50AM
Coca-Cola is crowdsourcing its 50 million Facebook fans to ask for creative input about how it can "make the world a happier place", in a scheme that collects customer data.
Big brands embrace all-night 'hackathons'
Big brands embrace all-night 'hackathons'
by Sarah Shearman and Rachel Barnes
06 September 2012, 11:00AM
Once the sole province of Silicon Valley tech companies, intensive 'hackathons' have gained currency with more 'traditional' brands
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