The Wall > The idea of a £2 broadband tax to save quality newspapers is an idea out of time

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list The idea of a £2 broadband tax to save quality newspapers is an idea out of time 24 September 2012, 11:10AM Tweet On the 16th January, 2006, I read a ‘quality’ piece of journalism by David Watkins on the MediaGuardian website. It was the day of my 40th birthday. It was a piece of ‘quality’ writing – of the kind, I guess, that David Leigh would charge me and my broadband provider £2 a month for – that would turn my world upside down. How co-producing with the public can create strong social links 24 September 2012, 10:36AM Tweet Since it is challenging to capture the public's attention in today's saturated online world, it's a marvelous accomplishment for an organization to capture their imagination. Therefore it could be said that creative engagement is the highest level of engagement between an organization and its public. It calls for considered, imaginative responses and results in the production of unique material. Social media and sport - can brands play the field right? 24 September 2012, 8:54AM Tweet The Twenty20 World Cup cricket tournament kicked off this week and it will be, by admission of the International Cricket Council (ICC), the "most socially-networked event in the history of cricket". Given that we've just enjoyed a summer of intense sporting activity too, thanks to the Olympic and Paralympic games, it seems hard to remember a time in which social media and sport were not intrinsically linked to one another. The 2012 Social Media Charity Index Top 100 24 September 2012, 8:30AM Tweet The 2012 UK Social Charity Index shows that engagement with charities has doubled over the last year, with the top 100 charities now amassing 3.7m followers on Twitter between them, up from 2m last year. Teaching DIY PR and social media at The Mobile Academy - help please? 23 September 2012, 11:22AM Tweet Mobile Monday is offering The Mobile Academy at the University College London I'm going to be a guest lecturer for The Mobile Academy, teaching a DIY course for public relations, and social media, for mobile industry entrepreneurs. The course is sold out now, with about 60 participants joining the 36-hour masterclass, being offered at the University College London, through the folks who run Mobile Monday. Team Romney may be moving ahead in social Presidential election 21 September 2012, 11:31AM Tweet Mitt Romney may still be behind Barack Obama in general poll ratings, but on social media innovation his team is starting to pull closer, as polling day approaches. Firstly, his team have worked new Facebook searches in a more sophisticated manner that their opponents. When you search for ‘Obama’ on Facebook, you are actually presented with sponsored results for Mitt Romney. The same is true if you search Facebook for Bill Clinton. Social media is finished 21 September 2012, 11:25AM Tweet Social media is finished. It’s a bold statement I know, so before the backlash, perhaps I should clarify. By saying it's finished, what I'm referring to is the networks, infrastructure, tools and technology that underpin our activity on the web's social spaces. Twitter offers its best practices for journalists - four tips 21 September 2012, 8:56AM Tweet Earlier this week we were reading about how a growing number of journalists “can't work without social media” and read Twitter as the most important of those journalistic tools. Today Twitter has put out its basic four tips for journalists using Twitter, which is a useful addition and reminder to the many social media guides and tips that have been published including some here, which have proved some of the most popular posts on The Wall. How this post became the most popular Tumblr of all time with 8 million shares 21 September 2012, 7:51AM Tweet An incredible piece of social media discovery was unravelled yesterday that tracked down the most popular Tumblr’s post of all time, which has racked up an incredible almost eight million social shares. Waitrose didn't screw up with #Waitrosereasons social campaign 20 September 2012, 2:42PM Tweet So was it a success or was a social media fail? Earlier we reported on how Waitrose’s latest foray into social media appeared to have gone awry. It was hijacked by people making fun of the supermarket’s perceived top end social status on Twitter and Facebook. Launched on Monday the store asked shoppers to compete this tweet: “I shop at Waitrose because…” and add a hashtag. Latest jobs Media Account Director - Award winning global digital agency - Central London - Up to £60K Recruiter Fill Recruitment Ltd Salary Up to £60k Location Central London Head of Creative Technology Recruiter JM Digital Salary £65000 - £75000 per annum + package Location London Mid-weight Digital Project Manager Recruiter Gemini Search Salary £30000 - £40000 per annum Location London Moving Picture Producer | London | £60,000 Recruiter Dynamic New Alliances Salary £60K Location London Senior Account Manager - Social Media Recruiter Gemini Search Salary £40000 per annum + Benefits Location Surrey Digital Project Manager Recruiter Gemini Search Salary £35000 - £40000 per annum Location Woking BR Insight Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast) - With so many customer touchpoints online, understand where to start in... Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast) Marketers are missing out on revenue as cash falls through the cracks be... Presenting With Impact: Unlock Your Full Business Value (Webcast) Many people dread the idea of presenting and as we are increasingly aske... Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports) The London 2012 Olympic Games have come and gone and it’s time to ... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports) Today's digital landscape is littered with an array of touchpoints and d... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders