Monday 17 September 2012

Digital AM - P&G, O2, IAB In Demand conference, Shazam, Kate Middleton

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Digital AM
Latest news
P&G launches Gillette Football Club on YouTube
P&G launches Gillette Football Club on YouTube
by Sarah Shearman
17 September 2012, 11:30AM
Procter & Gamble has struck a partnership with Google to create a football-focused YouTube channel for its Gillette male grooming brand.
Telefónica partners Aurasma to bolster O2 with augmented reality
Telefónica partners Aurasma to bolster O2 with augmented reality
by Matthew Chapman
17 September 2012, 10:45AM
O2 is to offer advertisers augmented reality (AR) services through a partnership between its parent company Telefónica and AR provider Aurasma.
Online video: views from the floor at the IAB's In Demand conference
Online video: views from the floor at the IAB's In Demand conference
by Ben Hall
17 September 2012, 10:00AM
The IAB last week hosted a conference on online video, where we sounded out views on the appeal of the medium from delegates from SpotXchange, Carat, MediaMind, Unruly Media and YouTube.
Shazam expands to take on Zeebox
Shazam expands to take on Zeebox
by Sarah Shearman
17 September 2012, 09:10AM
Shazam, the music-recognition app, is making a further push into TV, which could path the way for it to become as a serious rival to Zeebox as a TV viewing companion app.
Closer France removes topless Kate pics amid Palace and Bauer pressure
Closer France removes topless Kate pics amid Palace and Bauer pressure
by Arif Durrani
15 September 2012, 08:39AM
Mondadori has removed the photographs of a topless Kate Middleton in this week's French edition of Closer magazine from its website amid mounting pressure from St James' Palace and UK publishing partner, Bauer Media.
Also in the news
Gamestation brand absorbed into Game high street presence
by Sarah Shearman, 14 September 2012, 04:34PM
Nintendo's new Wii U console hits UK stores in November
by Sarah Shearman, 14 September 2012, 12:16PM
News Int's chief unveils 'groundbreaking' print to digital ad conversion
by Arif Durrani, 14 September 2012, 09:45AM
From the blogs
Topshop fashion show watched by millions online as lines sellout in hours
Polly Becker
17 September 2012, 10:31AM
Social networks want entertainers, not advertisers
David Howard
17 September 2012, 9:01AM
LinkedIn hits 10 million UK members milestone [infographic]
@gordonmacmillan
17 September 2012, 8:03AM
Killer app
Steve Henry
17 September 2012, 7:43AM
It's called perspective
Chris J Reed
17 September 2012, 3:00AM
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