Wednesday, 5 September 2012

Digital AM - Tesco, Ryanair, Coke, Maldon Salt, W&K Amsterdam

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Latest news
Industry View: Apple versus Samsung, and what it means for mobile
Industry View: Apple versus Samsung, and what it means for mobile
by Matthew Chapman
05 September 2012, 10:20AM
Following Apple being awarded $1bn in damages by a US jury as a result of Samsung allegedly "ripping off" designs for the iPad and iPhone, Marketing asks industry experts what the litigation sweeping the globe means for the increasingly bitter mobile...
Tesco enters ebook market by buying Andy McNab's Mobcast
Tesco enters ebook market by buying Andy McNab's Mobcast
by Matthew Chapman
04 September 2012, 03:15PM
Tesco is entering the increasing competitive ebook market through the acquisition of Mobcast, the ebook library company set up by author and former commando Andy McNab.
Ryanair charges €3 for booking app
Ryanair charges €3 for booking app
by Loulla-Mae Eleftheriou-Smith
04 September 2012, 03:55PM
Ryanair, the budget airline, is launching a booking app that costs €3 to download, which offers services that are free to access online via a browser.
How the natives will shape the future of digital marketing
How the natives will shape the future of digital marketing
by Richard Sharp
05 September 2012, 08:30AM
Younger audiences are demonstrating more positive attitudes to online advertising, writes Richard Sharp, UK managing director, ValueClick Media.
Coke asks its 50m Facebook fans how to 'share happiness'
Coke asks its 50m Facebook fans how to 'share happiness'
by Sarah Shearman
05 September 2012, 09:50AM
Coca-Cola is crowdsourcing its 50 million Facebook fans to ask for creative input about how it can "make the world a happier place", in a scheme that collects customer data.
Maldon Salt makes social media debut
Maldon Salt makes social media debut
by Sarah Shearman
05 September 2012, 10:56AM
Sea salt brand Maldon Salt is running its first digital campaign, targeting food enthusiasts and bloggers as it celebrates its 130th anniversary.
W&K Amsterdam hires VCCP creative team Albert and Claverie
W&K Amsterdam hires VCCP creative team Albert and Claverie
by Daniel Farey-Jones
04 September 2012, 05:20PM
Wieden & Kennedy Amsterdam has hired Thierry Albert and Faustin Claverie, creative directors at VCCP, for the same role.
Also in the news
Government sets out first annual marketing plan and boosts spend
by Gemma Charles, 05 September 2012, 08:00AM
LGComms launches national talks ahead of key public health reforms
by John Owens, 05 September 2012, 09:07AM
Maria Miller's 'fresh pair of eyes' crucial to culture and sport role
by John Reynolds, 05 September 2012, 09:25AM
From the blogs
Ryanair chief Michael O'Leary calls Facebook critic "an idiot"
@gordonmacmillan
05 September 2012, 9:41AM
Digital currency
Greg Taylor
05 September 2012, 9:39AM
If Twitter won elections...Michelle Obama just got elected
@gordonmacmillan
05 September 2012, 8:51AM
Zuckerberg reassures staff as Facebook shares hit new low
@gordonmacmillan
05 September 2012, 8:16AM
Helen Edwards: Why the NHS brand won't travel well
Helen Edwards
05 September 2012, 8:00AM
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