Wednesday 26 September 2012

The Wall > The unstoppable resignation letter sent viral by Twitter leaving reputations in tatters #Shicklegate

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Digital PM The Wall
The golden age of Facebook for brands and why it won't last much longer
26 September 2012, 12:09PM

The golden age of Facebook for brands (and why it won't last much longer)You have to hand it to Facebook: despite ever more cunning attempts by social media newcomers, it continues to lead the field when it comes to reaching consumers online. Which is great news for any of us trying to get our clients in front of customers.

Waitrose and Clegg: mistakes on autopilot or flame marketing masterpieces?
26 September 2012, 10:25AM

Nick Clegg's YouTube apology: a mistake on autopilot or a flame marketing masterpiece? Waitrose and Clegg: mistakes on autopilot or flame marketing masterpieces? I just can’t decide...

I am finding myself a social media schizophrenic of late. Not in the usual way that is pretty normal with social networks; my real personality being on Facebook, business meeting personality on LinkedIn, then office personality on Twitter.

The unstoppable resignation letter sent viral by Twitter leaving reputations in tatters #Shicklegate
26 September 2012, 8:16AM

Steve Hatch, MEC chief executive - taking Shicklegate accusations seriouslyThe story swept through the office yesterday as it did through London’s medialand and went viral on Twitter.

It was Twitter gold dust. A resignation email from Kieran Allen, a senior manager at media planning and buying agency MEC, part of the WPP Group, which detailed a series of highly damaging allegations about his manager.

David Cameron to join Twitter in time for Party conference
25 September 2012, 2:26PM

David Cameron: set to join the world of TwitterThe Prime Minister, David Cameron, is finally set to follow other world leaders, most notably Barack Obama, and join Twitter.

The Telegraph reports that Cameron will join Twitter in time for the Conservative Party Conference, which takes place in Birmingham, in the second week of October.

Twitter CEO reveals plans for interactive tweets and content curration
25 September 2012, 11:55AM

Tweets are set to get a whole lot more useful as CEO Dick Costolo reveals plans for new tools that will allow users to pull out selected tweets and publish them adding to the existing ability to embed single tweets.

Kellogg's opens first Tweet Shop for Cracker launch
25 September 2012, 10:54AM

Kellogg opens a Tweet Shop in Soho for its Special K Cracker Crisp launchNice idea here. Kellogg has opened what it is calling the “World’s first Tweet Shop”.

It is open today to launch its new range of Special K Cracker Crisps and is located on 13 Meard Street London.

Facebook and Pinterest outperform Twitter in driving shopping traffic [infographic]
25 September 2012, 10:02AM

facebook drives more shopping traffic than TwitterThere have been plenty of stories recently indicating that Pinterest drives more traffic to retailers than other social sites.

Not so according to this study that says Facebook generates the lion’s share of shoppers to retail websites.

Chevron launch video competition with $100k prize fund in fight against Aids
25 September 2012, 9:30AM

Chevron CSR campaign - Aids-is-going-lose Chevron have launched a crowdsourced CSR campaign to highlight the continuing fight against AIDs.

The issue is one that the company take personally, given they are based in both San Francisco and other cities around the world in which the disease still holds strong.

Myspace shows off slick redesign [VIDEO]
25 September 2012, 7:07AM

New Myspace Screenshot

Another year, another ‘new Myspace’ (disclosure – my former employer), but since Specific Media and Justin Timberlake partnered in buying the property from News Corp for $100m in June last year there has been talk of a completely re-thought design built from the ground up, and that’s exactly what this video posted last night suggests.

The idea of a £2 broadband tax to save quality newspapers is an idea out of time
24 September 2012, 11:10AM

The Guardian's open journalism as represented by the Three little pigs ad produced by BBHOn the 16th January, 2006, I read a ‘quality’ piece of journalism by David Watkins on the MediaGuardian website.

It was the day of my 40th birthday. It was a piece of ‘quality’ writing – of the kind, I guess, that David Leigh would charge me and my broadband provider £2 a month for – that would turn my world upside down.

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