Thursday 27 September 2012

Global Bulletin from Brand Republic - Vodafone, Alexander Lebedev, Coca-Cola, Virgin Atlantic, Kraft

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Latest news
Vodafone's marketing team believed to be in turmoil
Vodafone's marketing team believed to be in turmoil
by Matthew Chapman
27 September 2012, 10:02AM
Clare Sheikh, global brand director at Vodafone, is believed to be exiting the telecoms giant and in the process of seeking legal counsel about alleged "uncomfortable" issues with senior management at the company.
Alexander Lebedev charged over TV brawl
Alexander Lebedev charged over TV brawl
by John Reynolds
27 September 2012, 09:21AM
Alexander Lebedev, the Russian backer of the Independent and London Evening Standard, has been charged with "hooliganism motivated by political hatred", a year after he threw a punch at a property developer on a TV show.
Dare wins content brief for Coca-Cola
Dare wins content brief for Coca-Cola
by Anne Cassidy
27 September 2012, 11:25AM
Dare has won a place on the Coca-Cola roster and landed a digital content creation project for the main brand.
Virgin Atlantic 'air-prentice' tests fleet makeover
Virgin Atlantic 'air-prentice' tests fleet makeover
by Loulla-Mae Eleftheriou-Smith
27 September 2012, 10:56AM
Sir Richard Branson has enlisted the help of a 10-year-old competition winner to test the cabins on Virgin Atlantic's fleet of newly revamped 747s in the airline's latest campaign.
Kraft kicks off pan-European Toblerone review
Kraft kicks off pan-European Toblerone review
by Jeremy Lee
27 September 2012, 08:00AM
Toblerone, the Kraft Foods-owned chocolate brand, is talking to agencies about its pan-European ad account.
Publicis' digital focus key to LBi deal
Publicis' digital focus key to LBi deal
by Campaign Staff
27 September 2012, 08:00AM
Luke Taylor, the chief executive of LBi, explains why his digital agency network agreed to sell to Publicis Groupe for £333m.
Euro RSCG looks to a united future as Havas Worldwide
Euro RSCG looks to a united future as Havas Worldwide
by
27 September 2012, 08:00AM
All 316 Euro RSCG agencies in 75 countries were this week rebranded as Havas Worldwide.
Burberry in the trenches as stock price plummets
Burberry in the trenches as stock price plummets
by Kim Benjamin
26 September 2012, 08:30AM
Did the stock market overreact to a slide in sales, asks Kim Benjamin.
GSK plans to reinvent consumer brand image
GSK plans to reinvent consumer brand image
by Hannah Crown
25 September 2012, 09:01AM
GlaxoSmithKline's global consumer comms director has revealed a strategy to reinvent the company as a high-profile consumer brand.
Microsoft targets 'brand love' with UK skills investment
Microsoft targets 'brand love' with UK skills investment
by Sarah Shearman
25 September 2012, 08:00AM
Microsoft is seeking to boost 'love' for the brand in the UK by addressing the lack of technology skills in the jobs market.
MediaCom Sport to expand into Russia, Brazil, US and Germany
MediaCom Sport to expand into Russia, Brazil, US and Germany
by Arif Durrani
24 September 2012, 02:45PM
MediaCom Sport, the specialist sponsorship and strategy team, is set to roll out its operation in four key markets in the coming months, starting with Russia this week.
H&K Strategies' Dave Robinson passes away
H&K Strategies' Dave Robinson passes away
by Matt Cartmell
24 September 2012, 02:28PM
Dave Robinson, president and CEO of Hill+Knowlton Strategies for Australia, Middle East, Africa, South and Central Asia (AMEASCA), passed away this morning.
Facebook partners with Datalogix for ad tracking project
Facebook partners with Datalogix for ad tracking project
by John Reynolds
24 September 2012, 10:41AM
Facebook is working with data company Datalogix on a project that involves tracking visitors online buying habits after they have visited the social networking site and been exposed to its commercial messages.
M&C Saatchi mulls launch of sports arm in Brazil and South Africa
M&C Saatchi mulls launch of sports arm in Brazil and South Africa
by Ben Bold
24 September 2012, 08:00AM
M&C Saatchi is considering rolling out its Sport & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics, according to David Kershaw, chief executive.
From Singapore - Chris Reed on partnership marketing
Gaming and film action brands blow up things together
26 September 2012, 1:17AM
Green Day, Blue Day or Red (letter) Day?
24 September 2012, 3:03AM
Are women more loyal than men?
20 September 2012, 1:02AM
The BR News Blog
French magazine runs cartoon caricaturing the Prophet Muhammad
19 September 2012, 10:53AM

Following last week’s violence by Islamic extremists over an online trailer mocking the Prophet Muhammad a French satirical magazine, Charlie Hebdo, has today published cartoons caricaturing the founder of Islam.

The provocative move has been justified by editor Stephane Charbonnier as ”not really fueling the fire,” but commenting on “the news in a satirical way”.

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