Ofcom recently revealed that nine out of ten UKadults regularly consume some form of local news, information or other content. The same report shows that one in five Brits use community websites at least once a month, with a third visiting such websites more regularly than two years before[i].
Experian have released a new piece research that explores how consumers share data, much of which is generated through social networks, and looks at how marketers can use this data to engage consumers. While younger people are far more comfortable with the idea of sharing data with brands, high numbers of people from all age groups are happy to share information and engage with brands, so long as they trust them.
According to the nationally representative Ipsos MediaCT tech tracker, more than 1 in 10 of the population now has a tablet, ownership being largely driven by younger males.
The "living room" is the most used place highlighting the fact that this is a 'shared family screen', often to be used in conjunction with the main shared screen, the TV. Its influence seems so strong that some younger consumers are actually confused by the fact they can't 'swipe' the TV to change content.
The world has changed at warp speed with the advent of social and mobile. We have so many tools that allow us to collaborate and listen. We're ecstatic about the two-way dialogue we can have with our customers, but the reality is social isn't about a simple two-way dialogue between the brand and the customer. And it's certainly not about us.
Twitter has created a data visualisation that charts the path of tweets as news spread around the globe of the death of American astronaut Neil Armstrong who passed away at age 82 on August 25th.
The Olympics may be over for another four years but the impact that social media has had on the business world throughout the two weeks and two days of addictive television will ripple on for a very long time to come.
For a marketer it is impossible not to be an advocate of social media. It has introduced a revolution in the practice, enabling even the smallest business to hone the tools to reach a vast audience. On a larger scale it has enabled leading brands to develop a global following and build relationships with lucrative markets.
Twitter is to introduce the ability for advertisers to target users with promoted tweets based on their interests or indications of what they like.
It brings a much needed degree of flexibility and additional sophistication to what advertisers are able to do on Twitter and should make it an increasingly attractive proposition to those who have so far only dipped their toe in where Promoted products are concerned.
Brands love hashtags. Many don't understand them, but that doesn't stop them. They'll hashtag anything, even if it makes no sense whatsoever. I like to look at a hashtag as the social media equivalent of a camp fire story.
Brands love hashtags. Many don't understand them, but that doesn't stop them. They'll hashtag anything, even if it makes no sense whatsoever. I like to look at a hashtag as the social media equivalent of a camp fire story.
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