Monday, 3 September 2012

Marketing Daily - John Lewis looks to challenge Debenhams' designer credentials with £3m push; plus Iceland, Coca-Cola, Hovis, and Direct Line

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
John Lewis takes aim at Debenhams with Alice Temperley push
Matthew Chapman,
03 September 2012
 

John Lewis is looking to challenge Debenhams' designer credentials with a £3m...

John Lewis: multimedia campaign to promote Alice Temperley fashion range
 
 
Iceland aims to take brand worldwide with hire of former Aldi boss
Matthew Chapman,
03 September 2012
 

Iceland Foods has hired former Aldi managing director Paul Foley with a...

Paul Foley: joining Iceland
 
 
Coke gives away free drinks
John Reynolds,
03 September 2012
 

Coca-Cola is today giving away 500ml bottles of Coke, Diet Coke and...

Coca-Cola: TV ad features a giant vending machine
 
 
Facebook moves to stamp out fake Likes
Sarah Shearman,
03 September 2012
 

Facebook is cracking down on fake 'Likes' on the social network as...

Facebook moves to stamp out fake Likes
 
 
Direct Line axes comedy ads for service-led approach
Alex Brownsell,
31 August 2012
 

Insurance brand Direct Line is overhauling its marketing strategy in favour of...

Direct Line: 'the red line' by M&C Saatchi
 
 
Hovis takes on Kraft with breakfast biscuit
John Reynolds,
03 September 2012
 

Hovis is launching a range of breakfast biscuits supported by a major...

Hovis: Breakfast Bakes brand to launch in three varieties
 
 
Promotion: SugarCRM Acceleration now!
Do you know your customer? Are you interested in how social networks will change our professional  life? Save your seat for the SugarCRM Acceleration now!
 
Also in the News
 
Kallo rolls out £1m campaign to promote new positioning
Sarah Shearman,
03 September 2012
 
Drinks brand Zeo kicks off outdoor campaign
Nick Batten,
03 September 2012
 
B&Q cooks up two-year deal to provide 'This Morning' kitchen
Maisie McCabe,
03 September 2012
 
 
 
Blogs
 
 
Big opportunities from small packets
Jonathan Weeks
 

Consumer goods companies should look to strategies used in emerging markets to weather the economic...

 
 
Sustainable marketing or doom â€" it’s our choice
Uri Baruchin
 

When initially introduced to c-suites and boards, the allure of sustainability was that it made...

 
 
Being meaningful in media requires you to be Creative (with a capital C!)
Paul Frampton
 

A few months back we ran a conference around this whole concept of meaningful brands...

 
 
Measuring your way to the winners’ podium
Brand Learning
 

This post is provided by Hilary Rickard, Innovation Director at Brand Learning , global...

 
 
Helen Edwards: TripAdvisor and the looming decline of user-generated content
Helen Edwards
 

When scholars come to write about the meteoric rise and subsequent decline of user-generated commercial content, they will seize upon...

 
 
 
 
 
 
Whitepapers
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
 
 
Jobs of the Week

Mobile Strategic Planner - London, Aspire Mobile c£50,000 + package, London

Shopper Insight Consultant, Jarlett de Grouchy £40000 - £50000 per annum + Bonus + Benefits, London

Head of Regional Marketing - Financial Services, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London

Junior Digital Planner Buyer, Propel £18000 - £25000 per annum + £18k - £25k + GREAT Benefits!, London

Client services manager, Michael Page Agency £30000 to £35000 per annum, Manchester

Consumer Research Director, Michael Page Agency £50000 to £60000 per annum, Leeds

Account manager, Michael Page Agency £22000 to £26000 per annum, Leeds

Head of Media, Brand Recruitment £42000 - £45000 per annum, Milton Keynes

Digital Marketing Assistant - High Street Brand, Networx Recruitment Up to £20,000 dependent on experience, Lytham St Annes, Lancashire - commutable Blackpool, Fleetwood, Thornton, Blackburn

Digital Communications Associate, Brand Recruitment £30000 per annum, Cambridge

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