Monday 24 September 2012

Marketing Daily - Apple named coolest brand of 2012 in year of the tech giants; plus Waitrose, Direct Line, Accor, and JJB Sports

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
Apple named coolest brand in 2012 in year of tech giants
Arif Durrani,
24 September 2012
 

Apple has been crowned Britain's coolest brand in 2012, ahead of video...

Aston Martin, Apple and YouTube: make the Cool Brands list
 
 
Waitrose to launch food-only online video channel
Matthew Chapman,
24 September 2012
 

Waitrose will launch the "first purely food-related online video channel from a...

Waitrose: tips from Delia Smith and Heston Blumenthal to feature on new video channel
 
 
Direct Line to merge marketing and product teams
Alex Brownsell,
24 September 2012
 

Direct Line Group has announced a restructure of its marketing operations, to...

Direct Line: 'take the direct line' by M&C Saatchi
 
 
'The battle in the UK is on price' says Accor marketing chief
Loulla-Mae Eleftheriou-Smith,
24 September 2012
 

Grégoire Champetier, global chief marketing officer for the Ibis, Novotel, Sofitel, MGallery...

Gregoire Champetier: global chief marketing officer, Accor
 
 
Facebook partners with Datalogix for ad tracking project
John Reynolds,
24 September 2012
 

Facebook is working with data company Datalogix on a project that involves...

Facebook: boosts commercial opportunities
 
 
Holland & Barrett appoints chief marketing officer
Ben Bold,
24 September 2012
 

Holland & Barrett operator NBTY Europe has appointed Lysa Hardy to the...

Lysa Hardy: joins Holland & Barrett operator NBTY Europe as chief marketing officer
 
 
GBK unveils digital strategy for customer rewards scheme
Loulla-Mae Eleftheriou-Smith,
24 September 2012
 

Gourmet Burger Kitchen, the independent restaurant chain, is launching a digital customer...

GBK: unveils mobile app
 
 
Promotion: How do you measure up against your competitors on Facebook?
Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you’re performing against your competitors here.
 
Also in the News
 
AG Barr profits drop 8% but group insists market share is growing
Loulla-Mae Eleftheriou-Smith,
24 September 2012
 
JJB Sports appoints administrators to save brands and assets
Matthew Chapman,
24 September 2012
 
Santander campaign focuses on 'everyday value'
Alex Brownsell,
21 September 2012
 
 
 
Blogs
 
 
Why Tesco should open up its Talking Shop
Chris Barraclough
 

Marketing Magazine revealed this week that Philip Clarke, its CEO, is kicking off a blog called “Talking Shop”. Sainsbury’s already...

 
 
Helen Edwards: How to overcome ‘reason-blockers’
Helen Edwards
 

Now that so many marketing teams take what is laughably termed a ‘consensus approach’ to major brand decisions, everyone needs...

 
 
Data is the latest fashion â€" but what’s your personal style?
Brand Learning
 

This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global...

 
 
Helen Edwards: The shift toward specialist agencies
Helen Edwards
 

Rapier was always an unusual agency. In the mid-90s, it emerged from the world of direct marketing, where its reputation...

 
 
The media should take a bow for helping make the Olympics meaningful
Paul Frampton
 

What a fantastic summer of sport we've had in Britain, hosting the Olympic and Paralympic...

 
 
 
 
 
 
Whitepapers
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
 
 
Jobs of the Week

Brand Manager, Brand Recruitment £35000 - £45000 per annum + plus fully expensed car and benefits, Huntingdon

Digital Marketing Manager, Jarlett de Grouchy £65000 - £72000 per annum + 40% BONUS, West London

Freelance Account Director, Gemini Search £200 - £250 per day, City of London

Director of Strategy - London - £150,000, Dynamic New Alliances £150,000, London

Senior Strategic Planner, Hanson Search Between 8,000€ - 9,000€ per month, plus benefits, Paris

Marketing Executive, Blue Skies Marketing Recruitment £20000 to £25000 per annum, Royal Leamington Spa

Group Account Director - Direct Superstar!, Blue Skies Marketing Recruitment £65000 to £70000 per annum, London

PR Account Manager, Consumer, up to £30k #PR, Blue Skies Marketing Recruitment £26000 to £30000 per annum, London

Account Director - W1 - media brand - £55k + bens, Barker Graves Up to £55k + bens, Central London

Associate Partner - Research & Strategy Agency, Trace £50k to £65k depending on experience, Central London

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