| Latest news | |  | | | | | Everything Everywhere, the parent company of Orange and T-Mobile, is changing its name to EE, which will also be a new consumer brand launching within weeks. | | |  | | | | | Google has rolled out a price comparison engine for car insurance, which is part of its wider plans to expand into the area of price comparison as part of its search offering. | | |  | | | | | VisitBritain is rolling out a marketing campaign that includes a £5m partnership with British Airways to promote the UK abroad, which capitalises on the buzz created by the Olympic and Paralympic Games. | | |  | | | | | Wickes is introducing a brand character, Wickesy the dog, in social media and a TV ad for its paint range that alludes to rival brand Dulux. | | |  | | | | | Coca-Cola and Unilever are among major brand-owners shifting their strategies to better differentiate themselves from own-label competition. | | |  | | | | | Gap-owned fashion retailer Banana Republic has partnered Virgin America to run its first pan-European promotional campaign. | | |  | | | | | A former chief executive of the now-defunct COI has launched a blistering attack on the government's newly released annual marketing plan. | | |  | | | | | Former editor of the London Evening Standard Veronica Wadley has been appointed to advise London Mayor Boris Johnson on volunteering, building on the success of London 2012's Games Makers. | | |  | | | | | Tea brand Twinings is to part ways with its marketing director, Sean Summers, who is moving to Argentina to head ecommerce business MercadoLibre. | | |  | | | | | Sport, UTV's free London weekly magazine, has extended its print run so it can be distributed during Team GB's victory parade today, but admits commercial gains this summer have been limited. | | | | | Opinion | |  | | | | | We now live in a collaborative world where users can decide what goods they want and how they want them, writes Kate Miltner, lead planner, Jam. | | |  | | | | | Creativity is central to how brands can increase ROI from major events like the Olympics, writes Graham Hodge, head of branded content, LBi. | | | | | Intelligence | |  | | | | | Controversial low-cost airline Ryanair's negative attitude to all aspects of digital except ticket sales is a fast track to creating a socially toxic brand on a global scale | | |  | | | | | Can web revenue make up for regionals' lower print sales, Ian Darby asks. | | | | | | | Latest jobs | | | | | | Project Manager | | Recruiter Huntsworth Health | | Salary Competitive | | Location London | | |  | | |
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