Monday 17 September 2012

Breaking news from Brand Republic - Shazam, Irish Daily Star, Pro Evolution Soccer 2013, Kate Middleton, John Lewis

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Latest news
Shazam expands to take on Zeebox
Shazam expands to take on Zeebox
by Sarah Shearman
17 September 2012, 09:10AM
Shazam, the music-recognition app, is making a further push into TV, which could path the way for it to become as a serious rival to Zeebox as a TV viewing companion app.
Wily Desmond paves way to replace Irish Daily Star with UK counterpart
Wily Desmond paves way to replace Irish Daily Star with UK counterpart
by Arif Durrani
15 September 2012, 08:30PM
The future of the Irish Daily Star looks bleak, after Northern & Shell chairman Richard Desmond has promised to "close down" the joint venture behind it, while a UK counterpart is already waiting in the wings.
'Rooftop rebels star in Pro Evolution Soccer ads
'Rooftop rebels star in Pro Evolution Soccer ads
by Loulla-Mae Eleftheriou-Smith
14 September 2012, 04:20PM
The Pro Evolution Soccer 2013 game is to be promoted by games publisher Konami with a global campaign including footballer Cristiano Ronaldo.
Topless Kate photos place strain on UK publishing partnerships
Topless Kate photos place strain on UK publishing partnerships
by Arif Durrani
15 September 2012, 06:08PM
Richard Desmond's Northern and Shell has become the second UK publisher forced to urgently review its contractual rights, having discovered one of its brands has published topless pictures of Kate Middleton through an international partnership.
John Lewis' 'the other half' ad unveiled
John Lewis' 'the other half' ad unveiled
by Sara Kimberley
14 September 2012, 11:58AM
John Lewis has just unveiled its latest ad, 'the other half' by Adam&Eve/DDB.
London 2012 success 'will encourage visits to UK'
London 2012 success 'will encourage visits to UK'
by Loulla-Mae Eleftheriou-Smith
14 September 2012, 01:15PM
London 2012 was seen overseas as a success for Britain and will encourage more people to visit the UK, according to a survey.
St John Ambulance in hard-hitting first aid awareness activity
St John Ambulance in hard-hitting first aid awareness activity
by Loulla-Mae Eleftheriou-Smith
17 September 2012, 08:30AM
St John Ambulance, the charity that teaches first aid, has released a hard-hitting marketing campaign intended to shock people into applying for a free first aid guide.
Closer France removes topless Kate pics amid Palace and Bauer pressure
Closer France removes topless Kate pics amid Palace and Bauer pressure
by Arif Durrani
15 September 2012, 08:39AM
Mondadori has removed the photographs of a topless Kate Middleton in this week's French edition of Closer magazine from its website amid mounting pressure from St James' Palace and UK publishing partner, Bauer Media.
Costcutter bolsters marketing team to support existing and new brands
Costcutter bolsters marketing team to support existing and new brands
by Matthew Chapman
17 September 2012, 09:02AM
Costcutter has bolstered its marketing department with three appointments as it seeks to bolster existing brands and explore new brands.
Kate and William begin legal action against Closer France
Kate and William begin legal action against Closer France
by Arif Durrani
14 September 2012, 05:19PM
Prince William and Kate Middleton, the Duke and Duchess of Cambridge, have decided to launch legal action against the French edition of Closer magazine over its publication of topless pictures of the duchess.
Opinion
Think BR: NRS PADD an important marker in magazine media evolution
Think BR: NRS PADD an important marker in magazine media evolution
by Barry McIlheney
17 September 2012, 08:00AM
The release of NRS PADD data showing online and print reach is a critical milestone for the magazine industry, writes Barry McIlheney, chief executive officer, PPA.
Think BR: Challenges lie ahead for growing photo and image database market
Think BR: Challenges lie ahead for growing photo and image database market
by Staurt Ells
17 September 2012, 08:00AM
Brands and investors are becoming increasingly interested in image platforms and databases, writes Stuart Ells, managing director, Alvarez & Marsal (A&M).
Intelligence
Government marketing: Decoding the coalition's new strategy
Government marketing: Decoding the coalition's new strategy
by Gemma Charles
14 September 2012, 11:00AM
The government's first annual marketing strategy outlines the make-up of marketing 'hubs', intended to cut duplication, and takes the bold step of projecting spend
London Paralympics 2012: What did we make of it all?
London Paralympics 2012: What did we make of it all?
by Julie Hamshere
14 September 2012, 08:30AM
How did the British pubic perceive and react to the Paralympic Games, asks Julie Hamshere, head of research, Initiative UK.
Also in the news
Sun editor rules out publishing Kate photos
by Daniel Farey-Jones, 14 September 2012, 03:19PM
NEWSPAPER ABCs: Interactive national figures for August 2012
by Ben Hall, 14 September 2012, 01:24PM
NEWSPAPER ABCs: Olympics fail to bring significant bounce to nationals
by John Reynolds, 14 September 2012, 12:56PM
NEWSPAPER ABCs: Sun on Sunday loses 2-1 advantage over Sunday Mirror
by Daniel Farey-Jones, 14 September 2012, 02:56PM
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