Wednesday, 26 September 2012

Breaking news from Brand Republic - Rustler, Jamie Oliver, Barnardo's, Getmemedia.com, Syfy

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Latest news
Rustler's 'fit as butcher's daughter' ad banned
Rustler's 'fit as butcher's daughter' ad banned
by Matthew Chapman
26 September 2012, 08:00AM
Rustlers convenience food ads featuring a woman wearing a short butcher's apron, stockings and high heels, have been banned for presenting her as a sex object.
Philips and Jamie Oliver team up for HomeCooker launch
Philips and Jamie Oliver team up for HomeCooker launch
by Matthew Chapman
26 September 2012, 09:02AM
Philips has brought in Jamie Oliver to front a campaign for its HomeCooker kitchen appliance, to appeal to mums.
Barnardo's interactive app raises awareness of child sex exploitation services
Barnardo's interactive app raises awareness of child sex exploitation services
by Loulla-Mae Eleftheriou-Smith
26 September 2012, 09:59AM
Barnardo's is today (26 September) launching a first-of-its-kind Facebook app that aims to promote awareness of the charity's work in the area of child sexual exploitation and raise funds for new services.
Getmemedia.com appoints Simon Orpin as joint MD
Getmemedia.com appoints Simon Orpin as joint MD
by Maisie McCabe
26 September 2012, 08:36AM
Getmemedia.com, the media and marketing search engine, has appointed Simon Orpin, ITV's former director of creative solutions, as its joint managing director.
Syfy launches biggest campaign to date for premiere of Continuum
Syfy launches biggest campaign to date for premiere of Continuum
by John Reynolds
26 September 2012, 08:44AM
Syfy, the cable channel, is claiming to launch its biggest marketing activity to date in support of its new futuristic thriller series 'Continuum', which will be sponsored by the video game, ' XCOM: Enemy Unknown'.
MEC taking staff email allegations
MEC taking staff email allegations "seriously"
by Jeremy Lee
25 September 2012, 04:54PM
MEC has indicated that it is taking seriously allegations made in a resignation email from a member of staff at the agency that subsequently went viral.
Domino's flags up soaring mobile sales
Domino's flags up soaring mobile sales
by John Reynolds
26 September 2012, 09:21AM
Domino's has today (26 September) reported a 3.7% rise in like-for-like sales in the UK in the 13-week period to 23 September, driven by a leap in mobile sales that were up nearly 50% year on year.
Sam Howroyd: The research behind the Games
Sam Howroyd: The research behind the Games
by Sam Howroyd
26 September 2012, 08:30AM
With such a wealth of research published around the London 2012 Olympic and Paralympic Games, I have provided an overview on some of the more salient studies to be featured on Brand Republic.
Should brands alter their approach to young people in a recession? The Marketing Society Forum
Should brands alter their approach to young people in a recession? The Marketing Society Forum
by
26 September 2012, 08:00AM
Should brands alter their approach to young people in a recession? Benetton's latest campaign highlights the plight of unemployed people in their teens and 20s.
Promotional Feature: Your Growth, Our Reason
KAE - Insight, Strategy, Innovation Helping you seize opportunities others haven't seen or thought possible since 1969.
www.kae.com
Opinion
Helen Edwards: 'Know your brand' is a neat winning formula
Helen Edwards: 'Know your brand' is a neat winning formula
by Helen Edwards
26 September 2012, 09:00AM
The recent achievements of John Lewis and Greggs illustrate the importance of being true to your brand, and your market
Think BR: RTB - real time branding
Think BR: RTB - real time branding
by John Hughes
26 September 2012, 08:00AM
Real-time bidding is a nautral fit for video brand advertising, writes John Hughes, president of products, TubeMogul.
Intelligence
How people use tablets
How people use tablets
by Mary Fitzpatrick
26 September 2012, 08:30AM
Forty four percent of tablet users only use their devices at home, writes Mary Fitzpatrick, researcher, Ipsos MediaCT.
Burberry in the trenches as stock price plummets
Burberry in the trenches as stock price plummets
by Kim Benjamin
26 September 2012, 08:30AM
Did the stock market overreact to a slide in sales, asks Kim Benjamin.
Also in the news
Five take outs from the CIM marketer salary survey 2012
by Noelle McElhatton, 25 September 2012, 08:00AM
Burberry in the trenches as stock price plummets
by Kim Benjamin, 26 September 2012, 08:30AM
Jeremy Darroch makes £7.3m
by Maisie McCabe, 25 September 2012, 09:53AM
Special K launches Tweet Shop campaign for new crisps range
by Matthew Chapman, 25 September 2012, 12:41PM
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