| Latest news | |  | | | | | Steven Day and Spencer McHugh, the duo leading Everything Everywhere's rebrand to EE, explain why they are introducing a new brand, its launch strategy and why rivals are being 'churlish' about getting beaten to the punch on 4G. | | |  | | | | | The Sun has a greater number of combined print and website readers than the Daily Mail, according to latest figures from the National Readership Survey (NRS). | | |  | | | | | The first data for the unduplicated reach of magazine brands across print and websites reveal wide differences between titles, with NME's massive online audience giving it a reach comparable to bigger-selling print weeklies such as Grazia and Nuts. | | |  | | | | | The ad watchdog has rejected two complaints that ads for McDonald's new Fruitizz children's drink misleadingly claimed it provides one of the Department of Health's recommended five fruit and vegetable portions per day. | | |  | | | | | Thorntons is set to unveil a new brand identity next year after the troubled chocolate maker unveiled a steep drop in annual profits, which plunged 79% from £4.3m to £0.9m. | | |  | | | | | Chime Communications-owned sponsorship agency Fast Track, is axing around 10% of its 150 staff, following the end of the Olympics and Paralympics. | | |  | | | | | Unilever is putting women at the heart of its activity for Flora pro.activ and partnering with the British Heart Foundation in a new £3m campaign, as it seeks to raise awareness of heart disease. | | |  | | | | | Federico de Nardis, currently chief executive of Maxus Italy, has been promoted to the new role of chief executive of Maxus Europe, Middle East & Africa (EMEA). | | |  | | | | | Olympics experts flood marketplace with CVs as Games comms start winding down. | | | | | Opinion | |  | | | | | Measuring social media might be difficult but it's certainly not impossible, writes James Devon, planning director, MBA. | | |  | | | | | It's too early to tell what Branch's true purpose or value is yet, and that's just fine, writes Matthew Knight, strategic technologies director, Carat. | | | | | Intelligence | |  | | | | | Controversial low-cost airline Ryanair's negative attitude to all aspects of digital except ticket sales is a fast track to creating a socially toxic brand on a global scale | | |  | | | | | Can web revenue make up for regionals' lower print sales, Ian Darby asks. | | | | | | | Latest jobs | | | Marketing Manager | | Recruiter Copeland Select | | Salary To £40,000 + Car | | Location London - Field Based | | | | | Project Manager | | Recruiter Huntsworth Health | | Salary Competitive | | Location London | | |  | | |
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