Thursday 20 September 2012

Digital AM - Waitrose, Google, Samsung, Mindshare, EE

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Waitrose Twitter campaign hijacked by 'upper class' jibes
Waitrose Twitter campaign hijacked by 'upper class' jibes
by Matthew Chapman
20 September 2012, 12:25PM
Waitrose has seen its latest foray into social media hijacked by people making fun of the supermarket's perceived social reputation on Twitter.
Google opens agency talks over creative industries task
Google opens agency talks over creative industries task
by Sara Kimberley
20 September 2012, 11:13AM
Google is talking to agencies about a brief to build its reputation among the creative industries, including the advertising community.
Jam wins Samsung camera social task
Jam wins Samsung camera social task
by Sara Kimberley
20 September 2012, 11:10AM
Samsung has appointed Jam to handle the global social media account for its new Galaxy Camera.
Calvert takes digital strategy role at Mindshare Worldwide
Calvert takes digital strategy role at Mindshare Worldwide
by Katherine Levy
20 September 2012, 11:35AM
Mindshare Worldwide has appointed Simon Calvert to the new role of digital strategy leader.
EE aims to cash in on 4G advantage
EE aims to cash in on 4G advantage
by
20 September 2012, 11:00AM
EE, formerly Everything Everywhere, will roll out 4G ahead of its competitors, but its Orange and T-Mobile brands are under threat, writes Lucy Jameson, chief strategy officer, Grey London.
Trader Media Group chief executive steps down
Trader Media Group chief executive steps down
by Nick Batten
20 September 2012, 11:20AM
John King, chief executive of Trader Media Group (TMG), the company that publishes the car magazine Auto Trader, has stepped down.
All About ... NRS PADD
All About ... NRS PADD
by Alasdair Reid
20 September 2012, 08:00AM
First report sparks debate over daily and monthly reach.
Also in the news
Rolling Stones channel King Kong for album pre-order push
by Sarah Shearman, 20 September 2012, 11:58AM
Plusnet readies fibre broadband push
by Sarah Shearman, 20 September 2012, 10:42AM
Google launches digital creative showcase
by Sarah Shearman, 18 September 2012, 11:46AM
From the blogs
Anti-social media behaviour disorder
John Carroll
20 September 2012, 11:50AM
Why Tesco should open up its Talking Shop
Chris Barraclough
20 September 2012, 11:13AM
Removal of Twitter from LinkedIn gives Facebook pages 1000% spike
Charlotte Henry
20 September 2012, 11:09AM
The importance of making video hit social media triggers online
Ben Hall
20 September 2012, 9:58AM
Obama team targets youth vote with 'For All' social media campaign
@gordonmacmillan
20 September 2012, 8:44AM
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