Thursday, 6 September 2012

Digital AM - Public Enemy, Barclays, Elle, Sainsbury's Magazine, BMB

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Latest news
Public Enemy adapts C4 ad for Paralympian tribute
Public Enemy adapts C4 ad for Paralympian tribute
by Loulla-Mae Eleftheriou-Smith
06 September 2012, 11:55AM
Public Enemy, the hip hop group whose music Channel 4 used in its 'Meet the superhumans' Paralympic Games spot, has paid tribute to the Paralympians by re-cutting its own music video for the track with footage from the ad.
Barclays overhauls global digital roster
Barclays overhauls global digital roster
by Sarah Shearman
06 September 2012, 08:00AM
Barclays, the under-fire bank, is reviewing its global digital creative business.
Elle steps up digital strategy with the launch of mobile site
Elle steps up digital strategy with the launch of mobile site
by Nick Batten
06 September 2012, 11:54AM
Elle has launched its first-ever mobile site in response to the increasing number of magazine readers viewing content on their phones.
Sainsbury's Magazine launches first interactive issue
Sainsbury's Magazine launches first interactive issue
by Matthew Chapman
05 September 2012, 01:10PM
Sainsbury's Magazine is launching its first interactive issue today (5 September) by introducing augmented reality (AR) into its editorial and advertising.
Brand Republic passes milestone of 100,000 followers on Twitter
Brand Republic passes milestone of 100,000 followers on Twitter
by Staff
05 September 2012, 01:41PM
Brand Republic, Haymarket's media and marketing website, has today attracted its 100,000th Twitter follower to reach a social media milestone that helps cement its position as the world's leading industry news website.
Big brands embrace all-night 'hackathons'
Big brands embrace all-night 'hackathons'
by Sarah Shearman and Rachel Barnes
06 September 2012, 11:00AM
Once the sole province of Silicon Valley tech companies, intensive 'hackathons' have gained currency with more 'traditional' brands
BMB wins AllSaints creative and media
BMB wins AllSaints creative and media
by Anne Cassidy
06 September 2012, 11:10AM
AllSaints, the fashion label, has appointed Beattie McGuinness Bungay to handle its £2 million advertising account and BMB Media, the agency's media division, to its media business, without a pitch.
Also in the news
Vodafone, Everything Everywhere and O2 venture gets green light
by Sarah Shearman, 05 September 2012, 02:43PM
Adam & Eve/DDB nets VW Commercial brief
by Jeremy Lee, 06 September 2012, 11:15AM
Film giants kick off £5m UltraViolet agency pitch
by Sara Kimberley, 06 September 2012, 08:00AM
From the blogs
Paralympics GB gets major boost on social media in just the first week
Victoria Ransom
06 September 2012, 11:07AM
BBC America creates social media buzz with new season of Doctor Who
@gordonmacmillan
06 September 2012, 10:57AM
Ad agency Iris blasted for poking fun at people on benefits
@gordonmacmillan
06 September 2012, 10:10AM
Instacube
Greg Taylor
06 September 2012, 9:09AM
McDonald's to open vegetarian-only restaurants
@gordonmacmillan
06 September 2012, 8:36AM
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