Friday 7 September 2012

Marketing Daily - Former Unilever CMO Simon Clift on why UK marketers should pay attention to 'Brand Brazil'; plus Costa, Amazon, Samsung, and Aviva

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
The Influencers: Simon Clift gives the inside track on marketing in Brazil
Stuart Derrick,
07 September 2012
 

Brazil is gearing up to host the 2014 football World Cup and...

The Influencers: Simon Clift gives the inside track on marketing in Brazil
 
 
Peacock and Weir have mainstream appeal, say sponsorship experts
John Reynolds,
07 September 2012
 

Jonnie Peacock, David Weir and other Team GB Paralympian stars now have...

Jonnie Peacock: has 'mainstream appeal'
 
 
Tech: Why socially toxic Ryanair must change tack
Gordon MacMillan,
07 September 2012
 

Controversial low-cost airline Ryanair's negative attitude to all aspects of digital except...

Tech: Why socially toxic Ryanair must change tack
 
 
Costa Enterprises boss talks to Marketing about sponsorship and new stores
John Reynolds,
07 September 2012
 

Whitbread-owned Costa Coffee this week disclosed its financial results, which revealed a...

Jim Slater: managing director, Costa Express
 
 
Amazon brings cut-price Kindle Fire tablet to UK
Sarah Shearman,
07 September 2012
 

Amazon has set its sights on the UK by announcing its Kindle...

Amazon: unveils Kindle Fire HD
 
 
Samsung agrees two-year extension to Chelsea shirt deal
John Reynolds,
07 September 2012
 

Samsung has taken an option to extend its shirt sponsorship of Chelsea...

Chelsea: team mates model the 2012/2013 addidas kit
 
 
Classic FM celebrates 20th birthday with musical flash mob
Nick Batten,
07 September 2012
 

Classic FM is celebrating its 20th birthday with special programming and a...

Classic FM: sends flash mob to Morrisons
 
 
 
Also in the News
 
Rafa Nadal stars in PokerStars TV ad
John Reynolds,
07 September 2012
 
Aviva launches HTML5 illustrated site for retirement advice
Sarah Shearman,
07 September 2012
 
Copyright awareness campaign extends to social media
Sarah Shearman,
07 September 2012
 
 
 
Blogs
 
 
What Do You Buy When You Buy Lewis Hamilton?
Unofficial Partner
 

Eddie Jordan thinks Hamilton is on his way to Mercedes . Others that he’ll...

 
 
Helen Edwards: Why the NHS brand won’t travel well
Helen Edwards
 

If Danny Boyle’s Olympic paean to the NHS had been conceived to reflect the typical user experience, it would have...

 
 
Big opportunities from small packets
Jonathan Weeks
 

Consumer goods companies should look to strategies used in emerging markets to weather the economic...

 
 
Sustainable marketing or doom â€" it’s our choice
Uri Baruchin
 

When initially introduced to c-suites and boards, the allure of sustainability was that it made...

 
 
Being meaningful in media requires you to be Creative (with a capital C!)
Paul Frampton
 

A few months back we ran a conference around this whole concept of meaningful brands...

 
 
 
 
 
 
Whitepapers
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand and Boost Engagement (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
 
 
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Media Director, London, £70K+ 20% Bonus, Major Players £60000 - £70000 per annum + 20% Bonus & Excellent Benefits Package, City of London

Account Manager, Michael Page Agency £25000 to £28000 per annum, Leeds

Senior Creative Artworker, Blue Skies Marketing Recruitment £25000 to £30000 per annum, Surrey

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