Tuesday 18 September 2012

Marketing Daily - Tesco nears 'dream' of 3D ecommerce offering; plus Hibu, Reckitt Benckiser, Holiday Inn, and Game

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
Tesco nears 'dream' of 3D ecommerce offering
Matthew Chapman,
18 September 2012
 

Tesco says it is now homing in on its ambition of creating...

Tesco: investigating 3D virtual store technology
 
 
Nominate your tip for Next Generation future marketing star
Staff,
18 September 2012
 

Marketing is asking for your help to shine a light on tomorrow's...

Marketing's Next Generation
 
 
Hibu promotes Broderick to global chief marketer role
Sarah Shearman,
18 September 2012
 

Hibu, the directories company formerly known as Yell, has appointed Laura Broderick...

Hibu: hired a new CMO
 
 
Game prepares relaunch ad campaign
Sarah Shearman,
18 September 2012
 

Game Group has unveiled a fresh marketing strategy based on value and...

Game Group: ditching Gamestation brand
 
 
Reckitt Benckiser appoints new UK marketing head
Loulla-Mae Eleftheriou-Smith,
18 September 2012
 

Reckitt Benckiser (RB) has appointed Mark Pearson as its UK marketing director...

Reckitt Benckiser: new marketer for healthcare and personal care
 
 
IHG readies Holiday Inn diamond giveaway push
Loulla-Mae Eleftheriou-Smith,
18 September 2012
 

Holiday Inn has unveiled a global marketing campaign to celebrate its 60th...

Holiday Inn: 60th anniversary campaign
 
 
Budget brand Ibis revamps to take on Travelodge and Premier Inn
Loulla-Mae Eleftheriou-Smith,
18 September 2012
 

Accor, the French hotelier behind the Ibis, Novotel and Sofitel brands, is...

Accor: rebranding Ibis hotel range
 
 
Nike, Google and Coca-Cola are 'most desirable clients'
Matthew Chapman,
18 September 2012
 

Nike is the brand executives at UK creative agencies would most like...

Nike, Google and Coca-Cola voted most desirable brands by adland.
 
 
 
Also in the News
 
Humphrey quits BBC for BT's fledgling sports channel
John Reynolds,
18 September 2012
 
Kellogg readies cereal trolley stunt
Sarah Shearman,
18 September 2012
 
Resident Evil 6 'shared nightmare' campaign infects Facebook
Matthew Chapman,
18 September 2012
 
 
 
Blogs
 
 
Data is the latest fashion â€" but what’s your personal style?
Brand Learning
 

This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global...

 
 
Helen Edwards: The shift toward specialist agencies
Helen Edwards
 

Rapier was always an unusual agency. In the mid-90s, it emerged from the world of direct marketing, where its reputation...

 
 
The media should take a bow for helping make the Olympics meaningful
Paul Frampton
 

What a fantastic summer of sport we've had in Britain, hosting the Olympic and Paralympic...

 
 
What Do You Buy When You Buy Lewis Hamilton?
Unofficial Partner
 

Eddie Jordan thinks Hamilton is on his way to Mercedes . Others that he’ll...

 
 
Helen Edwards: Why the NHS brand won’t travel well
Helen Edwards
 

If Danny Boyle’s Olympic paean to the NHS had been conceived to reflect the typical user experience, it would have...

 
 
 
 
 
 
Whitepapers
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Your Bespoke Facebook Report: How do you measure up to your competitors? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
 
 
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