Digital AM - Facebook, Campaign Viral Chart, Spotify, Guinness, Vodafone

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Facebook hooks up with Starbucks for physical gifts trial by Matthew Chapman 28 September 2012, 09:52AM Facebook is gearing up for a push into online retail by running a US trial that allows users to send friends real gifts including Starbucks gift cards, cupcakes and teddy bears. Campaign Viral Chart: Belgian mindreader fends off Lana Del Rey by Ben Hall 28 September 2012, 09:00AM A hidden-camera ad for Belgian financial federation, Febelfin, in which a squad of internet fraudsters feed a "mind reader" with details from the web to trick his unsuspecting clients has topped the chart this week. Spotify UK boosts ad revenues by £4m by Maisie McCabe 27 September 2012, 03:25PM Advertising revenue at Spotify's UK operation grew 24.2% to £22.4m in 2011, while a big increase in subscription revenue helped the company reduce its operating losses by 92% year on year. Which cider brand is most prominent online? Brand barometer by Gemma Charles 28 September 2012, 08:30AM Strongbow is the most prominent, with Kopparberg in second place. Guinness takes to skies in social media-driven campaign by Loulla-Mae Eleftheriou-Smith 27 September 2012, 12:52PM Guinness Europe is today (27 September) launching a digital campaign to promote the way it is rewarding consumers for drinking "the black stuff" by taking them on a private jet to Dublin. Branded content: why there isn't an app for everything by Nicola Clark 28 September 2012, 11:00AM Are marketers using apps as a sticking plaster to hide the fundamental flaws in their digital strategy? Vodafone replaces Sheikh with former Mini marketer Barbara Haase by Maisie McCabe 27 September 2012, 02:15PM Vodafone Group has appointed former Mini marketer Barbara Haase as its group brand director, replacing Clare Sheikh who is leaving the company. Also in the news Dare wins content brief for Coca-Cola by Anne Cassidy, 27 September 2012, 11:25AM Samsung signs X Factor product placement deal by Maisie McCabe, 27 September 2012, 11:20AM AIS scoops Vodafone loyalty marketing brief by Sara Kimberley, 27 September 2012, 11:00AM From the blogs Social currency in the Tweet Shop Tara Beard-Knowland 28 September 2012, 10:13AM Tower of London launches 1,000 year old Facebook timeline Polly Becker 28 September 2012, 10:04AM Real stories Greg Taylor 28 September 2012, 9:59AM Secret diary of an account handler Charlotte Thornton 28 September 2012, 8:52AM Think native and get creative Ines Nadal 28 September 2012, 8:43AM Promotion: How do you measure up against your competitors on Facebook? Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you're performing against your competitors here Latest jobs Digital Account Manager Recruiter Purple Consultancy Salary £27000 - £32000 per annum Location London Moving Picture Producer | London | £60,000 Recruiter Dynamic New Alliances Salary £60k Location London Account Director - Global Brands Recruiter Adstream Salary £65,000 per annum + benefits Location High Holborn, London account director / senior project manager > FAST GROWING BOUTIQUE AGENCY Recruiter collectivo Salary to £50k plus agency benefits Location Central London Account Manager Recruiter Haymarket Media Group Salary Depending on experience Location London Creative Copywriter Recruiter Blue Skies Marketing Recruitment Salary £25000 to £30000 per annum Location Reading BR Insight Transforming The Mobile User Experience: A True Story (Webcast) Over the last year, the number of people visiting the British Red Cross ... Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast) - With so many customer touchpoints online, understand where to start in... Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast) Marketers are missing out on revenue as cash falls through the cracks be... Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports) The London 2012 Olympic Games have come and gone and it’s time to ... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports) Today's digital landscape is littered with an array of touchpoints and d... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders