Tuesday 25 September 2012

Digital AM - Apple, Honda, Microsoft, Samsung, Mumsnet

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Digital AM
Latest news
Media agencies cost mobile and tablet ad market £200m a year
Media agencies cost mobile and tablet ad market £200m a year
by Maisie McCabe
25 September 2012, 08:46AM
Media agencies' attitudes towards mobile and tablet advertising are costing the sector £200m a year in the UK, according to new research, which predicts the sector will double in size in the next 12 months.
Apple sells more than five million iPhone 5s in opening weekend
Apple sells more than five million iPhone 5s in opening weekend
by Matthew Chapman
25 September 2012, 09:47AM
Apple sold more than five million of its iPhone 5 devices in its opening weekend, despite negative reports breaking about the company's new maps software at the time of launch.
Honda appoints Cake as first dedicated social media agency
Honda appoints Cake as first dedicated social media agency
by Nick Batten
24 September 2012, 02:49PM
Honda has appointed Havas Media's Cake to handle the brand's social media activity in the UK on a retained basis after a competitive pitch.
Microsoft targets 'brand love' with UK skills investment
Microsoft targets 'brand love' with UK skills investment
by Sarah Shearman
25 September 2012, 08:00AM
Microsoft is seeking to boost 'love' for the brand in the UK by addressing the lack of technology skills in the jobs market.
Samsung 'the next big thing is already here' by 72andSunny
Samsung 'the next big thing is already here' by 72andSunny
by
24 September 2012, 03:49PM
The new Samsung ad seeks to convince customers that the Samsung Galaxy SIII is a better phone than the iPhone 5.
Q&A with eBay's first UK marketing director
Q&A with eBay's first UK marketing director
by Sarah Shearman
25 September 2012, 08:00AM
Marketing talks to Amanda Metcalfe, eBay's first marketing director for UK and Ireland in her first interview since taking on the role in June, about the brand's new strategy to target women by adopting the marketing tactics of a retailer.
Google, Skoda and Boden sponsor Mumsnet blogger conference
Google, Skoda and Boden sponsor Mumsnet blogger conference
by Matthew Chapman
24 September 2012, 03:17PM
Google, Skoda and Boden have signed up to sponsor Mumsnet's inaugural BlogFest event that will feature speakers including the high-profile columnists Caitlin Moran and Liz Jones.
Waitrose to launch food-only online video channel
Waitrose to launch food-only online video channel
by Matthew Chapman
24 September 2012, 11:02AM
Waitrose will launch the "first purely food-related online video channel from a retailer" later in the autumn, the supermarket is claiming.
Essence extends US business with west coast acquisition
Essence extends US business with west coast acquisition
by Ben Bold
18 September 2012, 04:03PM
UK digital agency Essence has acquired San Francisco-based media agency Black Bag Advertising for an undisclosed sum, a move that extends its reach beyond its New York office to the US west coast.
Also in the news
KFC first social media campaign targets women
by John Reynolds, 25 September 2012, 08:00AM
EBay seeks 'female-friendly' brand with revamped UK site
by Sarah Shearman, 25 September 2012, 08:00AM
Mozilla hires ex-LG marketer to lead mobile launch
by John Reynolds, 25 September 2012, 08:00AM
From the blogs
Facebook and Pinterest outperform Twitter in driving shopping traffic [infographic]
Polly Becker
25 September 2012, 10:02AM
Chevron launch video competition with $100k prize fund in fight against Aids
Charlotte Henry
25 September 2012, 9:30AM
"Until you've lost your reputation, you never realize what a burden it was."
Sue Unerman
25 September 2012, 9:06AM
IF PLANNERS PLANNED
Dave Trott
25 September 2012, 8:15AM
Myspace shows off slick redesign [VIDEO]
Will Francis
25 September 2012, 7:07AM
Promotion: How do you measure up against your competitors on Facebook?

Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you're performing against your competitors here
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