| | | Latest News | | | | | Publicis Groupe has reached an agreement to buy digital specialist LBi for €416m (£333m) in a deal that has "unanimous support" from the management board of LBi. | | | | | | YouView, the internet TV joint venture, is this weekend kicking off a £10m campaign starring Daleks, Frank Gallagher from 'Shameless', Gary Barlow and Noddy, in its first major advertising drive. | | | | | | Tony Kaye, the multi-award-winning director, is aiming to get into the record books for directing the highest number of commercials in one day, by shooting 175 different ads in under nine hours. | | | | | | Two ads for Samsung sit atop the viral chart this week, with one poking fun at today's US launch of the iPhone 5 and Apple's 'superfan' following. | | | | | | He might have been fined in the past for using his mobile too often, but there's one call Real Madrid football star Cristiano Ronaldo will be glad he made, when it comes to renewing his multi-million pound sponsorship deal with games publisher Konami... | | | | | | Albion, one of the defining digital shops to emerge from the dotcom collapse, celebrates its first decade this week, and we talk to three influential executives past and present to find out what it means to them. | | | | | | Heineken has launched a TV and digital campaign called 'Crack the Case' created by Wieden & Kennedy, which stars Berenice Marlohe, the new Bond girl from the soon-to-be released 'Skyfall'. | | | | | | The 50th anniversary of James Bond films is being celebrated in a tautly edited ad for Sky's Bond channel, featuring all the actors who have played the character racing in an epic car chase. | | | | | | M&C Saatchi's pre-tax profits jumped 13% to £8.7m for the six months ending 30 June, a performance driven by wins from brands including Spotify and Twitter. | | | Latest Work | | | | | M&C Saatchi has created an integrated campaign for Direct Line. | | | | | | French Connection is launching a print campaign in support of its latest collection for autumn/winter 2012. | | | | | | R/GA London has launched a digital platform for the hair styling brand GHD. | | | | | | Goodby, Silverstein & Partners and Google Creative Labs have released a new TV ad in the US for Google. | | | | | | The newly relaunched Habitat has released a print campaign by Now, the first work for the brand by the agency since it picked up the business in June. | | | | | | | |
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