The Wall > Ad agency Mother seeks to put peace on the digital map

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Ad agency Mother seeks to put peace on the digital map 06 September 2012, 11:24AM Tweet The 21st of September is Peace Day; the organisers of which are aiming for it to become an annual day of non-violence and global truce. To do this, and for Peace Day to get it’s spot on the calendar, they are trying to raise awareness of the cause with 20% of the world’s population. Paralympics GB gets major boost on social media in just the first week 06 September 2012, 11:07AM Tweet The Paralympic Games in London have already made waves as the biggest, best and most successful in its history. Our athletes are fast becoming household names and seeing their profiles soar as their successes in the medals table continue to boom. BBC America creates social media buzz with new season of Doctor Who 06 September 2012, 10:57AM Tweet The BBC scored its most-watched ever programme on BBC America at the weekend for the season premiere of season seven of ‘Doctor Who’, ‘Asylum of the Daleks, and racked up the biggest social media buzz of the weekend. Twitter introduces new timeline tool to spread the tweets 06 September 2012, 7:18AM Tweet Websites and blogs are to get access to a fresh dose of Twitter as it introduces a new timeline tool that will make it easy for any site to display a timeline of Tweets whether it’s an author’s Tweets alongside their blog, a hashtag about an event like #DNC2012, or a list of competitors at the US Open. There is a bargain to be had in mobile advertising 05 September 2012, 12:26PM Tweet Keep it to yourself, but there's a bargain to be had on mobile CPCs. Findings from Adobe’s Q2 Global Digital Advertising report show that ROI on mobile campaigns is as high as 160% compared to PC campaigns, yet CPC rates are 30% percent less. Ryanair chief Michael O'Leary calls Facebook critic "an idiot" 05 September 2012, 9:41AM Tweet Apparently never one to miss an own goal Ryanair chief executive, Michael O’Leary, has called the woman who racked up 560,000 likes, for her Facebook post about excessive charges, an idiot. After being charged €300 by Ryanair for printing six boarding passes Suzy McLeod posted on Facebook asking people to like her post if they thought the charges were unfair. If Twitter won elections...Michelle Obama just got elected 05 September 2012, 8:51AM Tweet As the Democratic National Convention kicked off in Charlotte, North Carolina, last night the Democrats showed the Republicans they had the edge in social media. More than three million Tweets, including #DNC2012 and related terms, were posted in the first day alone around the convention compared with four million Tweets sent throughout the three days of last week’s Republican National Convention (#RNC2012) in Tampa. Zuckerberg reassures staff as Facebook shares hit new low 05 September 2012, 8:16AM Tweet Facebook shares hit a new low last night as they fell to $17.73. It was the first time Facebook shares have fallen below $18. They fall puts the stock almost $21 off of the $38 IPO price. Where does new arrival Branch fit in the social-media landscape? 04 September 2012, 11:34AM Tweet Although the public-invite launch of Branch was met with much excitement in tech-land a few weeks ago, thanks to the involvement of Twitter founders Biz Stone and Evan Williams, the platform faces an uphill battle for adoption and has unclear implications for brands. The power of Facebook advertising [infographic] 04 September 2012, 9:31AM Tweet This infographic comes direct from Facebook and essentially acts as a calling card for advertising on the social network. Some of the key stats here are that a high proportion of Facebook users return daily (58%) and the massive mobile growth it is experiencing (67% year on year). 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