Tuesday 25 September 2012

Marketing Daily - eBay seeks 'female-friendly' brand with revamped UK site; plus KFC, Microsoft, Mozilla, and Match.com

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
EBay seeks 'female-friendly' brand with revamped UK site
Sarah Shearman,
25 September 2012
 

EBay is embarking on a fresh UK marketing strategy with the aim...

eBay: new UK strategy to focus on women
 
 
Q&A with eBay's first UK marketing director
Sarah Shearman,
25 September 2012
 

Marketing talks to Amanda Metcalfe, eBay's first marketing director for UK and...

Amanda Metcalfe: marketing director for UK and Ireland, eBay
 
 
KFC first social media campaign targets women
John Reynolds,
25 September 2012
 

KFC is continuing its efforts to attract young female consumers, with its...

KFC: targeting women with first social push
 
 
London marketers' pay now 'among lowest in the country'
Rachel Barnes,
25 September 2012
 

The salaries of marketers based in London are falling behind those in...

Marketing salary survey
 
 
Microsoft targets 'brand love' with UK skills investment
Sarah Shearman,
25 September 2012
 

Microsoft is seeking to boost 'love' for the brand in the UK...

Microsoft: investing in UK skills training
 
 
Mozilla hires ex-LG marketer to lead mobile launch
John Reynolds,
25 September 2012
 

Firefox-owner Mozilla has recruited former LG UK marketing director John Bernard to...

Mozilla: Firefox-owner launching a mobile OS
 
 
Olympic sponsors in talks over 2012 legacy events
John Reynolds,
25 September 2012
 

London 2012 sponsors, such as McDonald's, are in talks with a government-backed...

Join In: hired LOCOG marketing director Greg Nugent
 
 
Match.com to sponsor 'interactive' dating show
Sarah Shearman,
25 September 2012
 

Match.com is creating an interactive TV dating experience, through a sponsorship deal...

Match.com: consumers can date the show's contestants
 
 
Promotion: How do you measure up against your competitors on Facebook?
Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you’re performing against your competitors here.
 
Also in the News
 
Five take outs from the CIM marketer salary survey 2012
Noelle McElhatton,
25 September 2012
 
HSBC to sponsor Vevo's new artist series
Maisie McCabe,
24 September 2012
 
Nokia sponsors Drama on 4 ahead of Lumia launches
Matthew Chapman,
25 September 2012
 
 
 
Blogs
 
 
Why Tesco should open up its Talking Shop
Chris Barraclough
 

Marketing Magazine revealed this week that Philip Clarke, its CEO, is kicking off a blog called “Talking Shop”. Sainsbury’s already...

 
 
Helen Edwards: How to overcome ‘reason-blockers’
Helen Edwards
 

Now that so many marketing teams take what is laughably termed a ‘consensus approach’ to major brand decisions, everyone needs...

 
 
Data is the latest fashion â€" but what’s your personal style?
Brand Learning
 

This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global...

 
 
Helen Edwards: The shift toward specialist agencies
Helen Edwards
 

Rapier was always an unusual agency. In the mid-90s, it emerged from the world of direct marketing, where its reputation...

 
 
The media should take a bow for helping make the Olympics meaningful
Paul Frampton
 

What a fantastic summer of sport we've had in Britain, hosting the Olympic and Paralympic...

 
 
 
 
 
 
Whitepapers
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
 
 
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