Wednesday 19 September 2012

Breaking news from Brand Republic - Facebook, D&AD, Tesco, Twitter, Glue Isobar

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Latest news
Facebook begins mobile ad network trial
Facebook begins mobile ad network trial
by Sarah Shearman
19 September 2012, 09:15AM
Facebook has kicked off a trial to serve ads on third-party mobile apps, creating in effect a mobile ad network and putting it in direct competition with Apple and Google.
D&AD honours 50 years of industry talent
D&AD honours 50 years of industry talent
by Daniel Farey-Jones
19 September 2012, 09:46AM
The creative industry's greatest achievers were recognised last night when the D&AD handed out special awards to the individuals and companies who have amassed the greatest number of its pencils over the past 50 years.
Tesco boss Clarke starts blog to build trust in brand
Tesco boss Clarke starts blog to build trust in brand
by Matthew Chapman
19 September 2012, 09:43AM
Tesco chief executive Philip Clarke has launched a group blog to which he claims people from around the business will contribute, in an effort to build trust and "explain what we are thinking and how we see the world".
Twitter overhauls profiles and launches on iPad
Twitter overhauls profiles and launches on iPad
by Sarah Sherman
19 September 2012, 08:02AM
Twitter has overhauled its profile pages and launched on the iPad for the first time to bring greater prominence to shared photos on the platform.
Niku Banaie becomes latest leader to exit Glue Isobar
Niku Banaie becomes latest leader to exit Glue Isobar
by Arif Durrani
19 September 2012, 09:56AM
Niku Banaie, chief innovation officer of Glue Isobar, is leaving the agency network he has helped reposition for Aegis Media, after nearly four years.
Maria Miller brings in Joanna Hindley as special adviser
Maria Miller brings in Joanna Hindley as special adviser
by Hannah Crown and Matt Cartmell
19 September 2012, 09:00AM
The new Culture Secretary has brought in a special adviser from The Prince's Foundation following the Cabinet reshuffle.
Benetton chairman says latest campaign 'is even more shocking'
Benetton chairman says latest campaign 'is even more shocking'
by Matthew Chapman
19 September 2012, 09:25AM
Benetton's chairman has claimed the issue of youth unemployment, which the clothing brand is highlighting in its latest marketing initiative, is "even more shocking" than its previous campaigns.
Interview with Sir John Hegarty about D&AD winner Gorgeous Enterprises
Interview with Sir John Hegarty about D&AD winner Gorgeous Enterprises
by
19 September 2012, 08:54AM
Sir John Hegarty, founder of Bartle Bogle Hegarty reveals why Gorgeous Enterprises is D&AD's most awarded production company.
ShortList confirms men's digital daily launch
ShortList confirms men's digital daily launch
by Nick Batten
18 September 2012, 02:45PM
ShortList Media, publisher of men's weekly magazine ShortList, has confirmed the launch of its digital men's title, to be called Mr Hyde, as previously revealed by Media Week's sister title Campaign.
Opinion
Helen Edwards: How to overcome 'reason-blockers'
Helen Edwards: How to overcome 'reason-blockers'
by Helen Edwards
19 September 2012, 09:00AM
Most people involved in brand decision-making will see 'reason-blockers' in action. So how do you scale these brick walls in discussions?
Think BR: Attention is key to keeping up with the evolution of technology
Think BR: Attention is key to keeping up with the evolution of technology
by Peter Bell
19 September 2012, 08:30AM
It's more important than ever before for brands to listen and act quickly, writes Peter Bell, chief technology officer, Microsoft Advertising.
Intelligence
Online video matters even for the heaviest TV spenders
Online video matters even for the heaviest TV spenders
by Rhys McLachlan
19 September 2012, 08:30AM
New research shows just how vital online video can be at driving increased reach, writes Rhys McLachlan, corporate and business development director, Videology.
Travelodge tackles debts as it bids for business turnaround
Travelodge tackles debts as it bids for business turnaround
by Loulla-Mae Eleftheriou-Smith
19 September 2012, 08:30AM
The budget hotel chain is restructuring.
Also in the news
Art of Outdoor invites clients and agencies to see best in Dooh creativity
by Staff, 19 September 2012, 08:30AM
BBC chief flags up importance of distribution
by John Reynolds, 18 September 2012, 03:51PM
William and Kate win legal case over Closer France
by Daniel Farey-Jones, 18 September 2012, 12:02PM
Latest Blog Entries
Helen Edwards: How to overcome 'reason-blockers'
omolloyeamonn, 19 September 2012
Bristol launches the ethical pound.
Chris Arnold, 19 September 2012
As long as you're being talked about you're doing well.
Sue Unerman, 18 September 2012
BEFORE THEY WERE FAMOUS: COMING SOON
Lolly and Nat, 18 September 2012
WHAT ARE THE RULES?
Dave Trott, 18 September 2012
Police uncover evidence suggesting News of the World 'ordered burglary'
@gordonmacmillan, 18 September 2012
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