Tuesday 18 September 2012

Campaign Daily Fix - Naked Communications, Benetton, Pepsi, Google, Resident Evil 6, Kellogg's, Campaign Big Awards

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Latest News
Steve Gatfield leaves Naked Communications
by Ian Darby,
17 September 2012, 03:02PM
Steve Gatfield leaves Naked Communications
Steve Gatfield, the co-chairman of Naked Communications, has stepped down from his role at the agency.
Benetton follows gay kiss ads with 'unemployee of the year' spot
by Matthew Chapman,
18 September 2012, 10:40AM
Benetton follows gay kiss ads with 'unemployee of the year' spot
United Colors of Benetton is following up its controversial "unhate" press ads that featured political leaders kissing, with a global campaign based around a "unemployee of the year" competition.
Pepsi ad celebrates anniversary of Michael Jackson's 'Bad'
by Loulla-Mae Eleftheriou-Smith,
18 September 2012, 12:10PM
Pepsi ad celebrates anniversary of Michael Jackson's 'Bad'
Pepsi is unveiling an ad to celebrate the 25th anniversary of Michael Jackson's 'Bad' album, launching in the US tonight (18 September) during 'The X Factor'.
Google launches digital creative showcase
by Sarah Shearman,
18 September 2012, 11:46AM
Google launches digital creative showcase
Google has collaborated with AKQA's US office to launch a platform to showcase digital "creative excellence".
Resident Evil 6 'shared nightmare' campaign infects Facebook
by Matthew Chapman,
18 September 2012, 09:05AM
Resident Evil 6 'shared nightmare' campaign infects Facebook
Videogame developer and publisher Capcom is today (18 September) launching a "shared nightmare" interactive Facebook campaign to push the release of 'Resident Evil 6'.
Kellogg's readies cereal trolley stunt
by Sarah Shearman,
18 September 2012, 10:25AM
Kellogg's readies cereal trolley stunt
Kellogg's aims to build anticipation ahead of the launch if its new white chocolate-flavoured Krave cereal, with a prize giveaway on Facebook.
Campaign Big Awards shortlist announced
by Sara Kimberley,
18 September 2012, 11:23AM
Campaign Big Awards shortlist announced
Bartle Bogle Hegarty, DDB, Abbott Mead Vickers BBDO and CHI & Partners lead the roll call of shortlisted agencies ahead of this year's Campaign Big Awards.
Latest Work
Shell 'global energy mix' by JWT London
14 September 2012, 03:19PM
Shell 'global energy mix' by JWT London
As part of a global campaign for Shell by JWT London, a TV ad follows three people in the US, China and Brazil, and highlights the crucial role energy plays in their lives.
Western Union 'pass' by 180 Amsterdam
14 September 2012, 04:06PM
Western Union 'pass' by 180 Amsterdam
Western Union, a Uefa Europe League sponsor, is launching a campaign fronted by the former Arsenal midfielder Patrick Vieira that will turn every successful pass made in the tournament into one day's education for young people.
St John Ambulance 'helpless' by BBH
17 September 2012, 09:57AM
St John Ambulance 'helpless' by BBH
Bartle Bogle Hegarty has created a hard-hitting integrated campaign for St John Ambulance that highlights the importance of first aid.
Sky Bet 'excitement of uncertainty' by WCRS
14 September 2012, 09:02AM
Sky Bet 'excitement of uncertainty' by WCRS
Sky Bet, BSkyB's betting arm, is launching an integrated brand campaign that focuses on the "excitement of uncertainty" intrinsic to betting.
John Lewis 'the other half' by Adam & Eve/DDB
14 September 2012, 12:06PM
John Lewis 'the other half' by Adam & Eve/DDB
The new commercial for John Lewis focuses on its "never knowingly undersold" commitment and features a cover version of the INXS track Never Tear Us Apart, re-recorded by Paloma Faith.
Also in the News
Royals granted injunction on topless Kate photos
by Daniel Farey-Jones, 18 September 2012, 12:02PM
Humphrey quits BBC for BT's fledgling sports channel
by John Reynolds, 18 September 2012, 11:20AM
Irish Daily Star editor suspended over Kate topless photos
by Ben Bold, 18 September 2012, 09:58AM
Game prepares relaunch ad campaign
by Sarah Shearman, 18 September 2012, 08:00AM
Blogs
Dave Trott WHAT ARE THE RULES?
Dave Trott, 18 September 2012, 8:09AM
Steve Henry Killer app
Steve Henry, 17 September 2012, 7:09AM
Ines Nadal Digital Mad Men: Turn on? Or click off?
Ines Nadal, 14 September 2012, 9:09AM
Chris Ingram Use inertia to your advantage
Chris Ingram, 13 September 2012, 2:09PM
Andy Nairn Lessons from the Ad of the Year
Andy Nairn, 12 September 2012, 1:09PM
Dave Trott COMPLICATED SEEMS CLEVER TO STUPID PEOPLE
Dave Trott, 11 September 2012, 8:09AM
More Blogs
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