Friday, 21 September 2012

Media AM - Publicis buys LBi for £333m, YouView breaks £10m ad campaign, AdConnection, NI, Discovery, MailOnline, Sainsbury's

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Media AM Bulletin
 
 
 
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Maurice Levy's Publicis Groupe buys LBi for £333m
Maurice Levy's Publicis Groupe buys LBi for £333m
Arif Durrani, 20 September 2012

Publicis Groupe has reached an agreement to buy digital specialist LBi for...

  
YouView: popular TV characters feature in multimedia ad campaign
YouView to break £10m campaign starring Daleks and Gary Barlow
Matthew Chapman, 21 September 2012

YouView, the internet TV joint venture, is this weekend kicking off a...

  
Made.com: hires AdConnection to handle its media account
AdConnection nets Made.com's £1m media business
Nick Batten, 21 September 2012

Made.com, the online furniture retailer, has appointed AdConnection to handle its £1m...

  
NI unveils Sunday Times Driving classified site
NI unveils Sunday Times Driving classified site
John Reynolds, 21 September 2012

News International is to call its new classified advertising site Sunday Times...

  
River Monsters: shown on Discovery Networks' Animal Planet channel
Fisherman's Friend splashes out on Discovery fishing sponsorship
Nick Batten, 20 September 2012

Fisherman's Friend has committed to its biggest sponsorship to date, covering more...

  
MailOnline: smashes through 100 million barrier
MailOnline smashes 100 million barrier
Arif Durrani, 20 September 2012

MailOnline has become the first newspaper site in the world to surpass...

  
Sainsbury's: to roll out joint advertising venture called I2C
Sainsbury's launches advertising joint venture with Nectar partner
Matthew Chapman, 20 September 2012

Sainsbury's and its Nectar scheme partner Aimia are launching a joint venture...

  
*   Also in the News
*
Out and About: Media Week Awards judging special
Mark Banham, 20 September 2012
Media Bitch's Diary 20 September
Media Bitch, 20 September 2012
 
 
Blogs
“Season of mists and mellow fruitfulness”
Louise Brice

How did that happen? It's Autumn again. And, to quote Keats, there is a mellow...

Filling the Olympic void… but watch out for the ‘Hotel Rwanda’ effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied
Claire Emes

Now that the Olympic and Paralympic extravaganza has drawn to a close we're all desperately...

Anti-social media behaviour disorder
John Carroll

Last week was a busy one for news. Boris thanked the Olympics for introducing stranger...

We know where you are
Ivan Clark

  Some people like acronyms, I don't but sometimes you have to use them....

As long as you’re being talked about you’re doing well.
Sue Unerman

  At our conference this summer Dan Cobley, MD of Google said that...

NRS launching NRS ‘PADD’
Ricardo Amboage

The launch of PADD (Print and Digital Data) has been heralded by the NRS as...

Goodbye and thank you Chris Moyles
John Carroll

It's been fun, if not a bit, well hairy at times. On 14 September after...

The weekend the nation fell for Kate’s boobs
Arif Durrani

For many, the glorious glow of the Olympics and Paralympics came to an abrupt end this weekend, as unfathomable amounts...

 
 
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