Although the public-invite launch of Branch was met with much excitement in tech-land a few weeks ago, thanks to the involvement of Twitter founders Biz Stone and Evan Williams, the platform faces an uphill battle for adoption and has unclear implications for brands.
This infographic comes direct from Facebook and essentially acts as a calling card for advertising on the social network.
Some of the key stats here are that a high proportion of Facebook users return daily (58%) and the massive mobile growth it is experiencing (67% year on year).
The Khan Academy is a free online learning school covering a variety of topics. It was created back in 2006 by Salman Khan and was developed following a couple of years of using online tools to tutor his cousin in mathematics.
Ofcom recently revealed that nine out of ten UKadults regularly consume some form of local news, information or other content. The same report shows that one in five Brits use community websites at least once a month, with a third visiting such websites more regularly than two years before[i].
Experian have released a new piece research that explores how consumers share data, much of which is generated through social networks, and looks at how marketers can use this data to engage consumers. While younger people are far more comfortable with the idea of sharing data with brands, high numbers of people from all age groups are happy to share information and engage with brands, so long as they trust them.
According to the nationally representative Ipsos MediaCT tech tracker, more than 1 in 10 of the population now has a tablet, ownership being largely driven by younger males.
The "living room" is the most used place highlighting the fact that this is a 'shared family screen', often to be used in conjunction with the main shared screen, the TV. Its influence seems so strong that some younger consumers are actually confused by the fact they can't 'swipe' the TV to change content.
The world has changed at warp speed with the advent of social and mobile. We have so many tools that allow us to collaborate and listen. We're ecstatic about the two-way dialogue we can have with our customers, but the reality is social isn't about a simple two-way dialogue between the brand and the customer. And it's certainly not about us.
Twitter has created a data visualisation that charts the path of tweets as news spread around the globe of the death of American astronaut Neil Armstrong who passed away at age 82 on August 25th.
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