Wednesday, 5 September 2012

Breaking news from Brand Republic - Maria Miller, Britvic, Coke, Bauer, Ryanair

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Latest news
Maria Miller's 'fresh pair of eyes' crucial to culture and sport role
Maria Miller's 'fresh pair of eyes' crucial to culture and sport role
by John Reynolds
05 September 2012, 09:25AM
Maria Miller's elevation to secretary for culture, media, sport and the Olympics has been broadly welcomed by advertisers and media analysts, who believe her "fresh pair of eyes" could prove crucial to the role.
Government sets out first annual marketing plan and boosts spend
Government sets out first annual marketing plan and boosts spend
by Gemma Charles
05 September 2012, 08:00AM
The Government has revealed its intention to spend £285m on communications for 2012/13 in its first annual "proactive communications plan", which sets out the marketing priorities of Whitehall departments.
Britvic in £1.4bn merger discussions with Irn Bru owner
Britvic in £1.4bn merger discussions with Irn Bru owner
by Loulla-Mae Eleftheriou-Smith
05 September 2012, 09:50AM
Robinson's owner Britvic is in merger discussions with Irn Bru maker AG Barr following an approach by the latter.
Industry View: Apple versus Samsung, and what it means for mobile
Industry View: Apple versus Samsung, and what it means for mobile
by Matthew Chapman
05 September 2012, 10:20AM
Following Apple being awarded $1bn in damages by a US jury as a result of Samsung allegedly 'ripping off' designs for the iPad and iPhone, Marketing asks industry experts what the litigation sweeping the globe means for the increasingly bitter mobile...
Coke asks its 50m Facebook fans how to 'share happiness'
Coke asks its 50m Facebook fans how to 'share happiness'
by Sarah Shearman
05 September 2012, 09:50AM
Coca-Cola is asking its 50 million Facebook fans for creative input to crowdsource ideas on how it can "make the world a happier place", in a scheme that will allow it to collect more data on them.
Government comms spend set for significant upswing
Government comms spend set for significant upswing
by John Owens
05 September 2012, 08:58AM
David Cameron's relaunched Government has pledged to grow its comms spend by as much as 70 per cent this year as it prepares for a raft of key PR battles over controversial reforms.
Bauer acquires ACP Magazines in £322m deal
Bauer acquires ACP Magazines in £322m deal
by Arif Durrani
04 September 2012, 06:08PM
Bauer Media Group, Europe's largest privately owned publishing group, has agreed to acquire ACP Magazines in a deal estimated at AUS $500m (£322m).
Ryanair charges €3 for booking app
Ryanair charges €3 for booking app
by Loulla-Mae Eleftheriou-Smith
04 September 2012, 03:55PM
Ryanair, the budget airline, is launching a booking app that costs €3 to download, which offers services that are free to access online via a browser.
Asda rapped for claiming electrical goods were cheaper than Argos
Asda rapped for claiming electrical goods were cheaper than Argos
by Matthew Chapman
05 September 2012, 12:01AM
Argos has succeeded in getting an Asda ad banned that claimed the supermarket was the cheaper place to go for electrical goods.
Opinion
Think BR: Research is dragging down WPP's performance
Think BR: Research is dragging down WPP's performance
by Bob Willott
05 September 2012, 09:00AM
Bob Willott examines WPP's half year results and questions whether its investment in research is paying off.
Think BR: Redefining ability
Think BR: Redefining ability
by Dave Cox
05 September 2012, 08:30AM
With the Paralympics now well under way isn't it time we looked again at our definition of ability, asks Dave Cox, technical partner, Lean Mean Fighting Machine.
Intelligence
How the natives will shape the future of digital marketing
How the natives will shape the future of digital marketing
by Richard Sharp
05 September 2012, 08:30AM
Younger audiences are demonstrating more positive attitudes to online advertising, writes Richard Sharp, UK managing director, ValueClick Media.
Sector Insight: airlines
Sector Insight: airlines
by Jane Bainbridge
04 September 2012, 11:19AM
Consumers favour budget carriers in a sector hit hard by rising fuel costs
Also in the news
Jeremy Hunt moves from DCMS to health
by Maisie McCabe, 04 September 2012, 11:19AM
Government comms spend set for significant upswing
by John Owens, 05 September 2012, 08:58AM
Bauer Consumer Media's pre-tax profits drop 9.5% to £57.3m
by Daniel Farey-Jones, 04 September 2012, 06:50PM
BlowUp Media launches giant poster site in Manchester
by Nick Batten, 04 September 2012, 04:34PM
Latest Blog Entries
Helen Edwards: Why the NHS brand won't travel well
Helen Edwards, 05 September 2012
Google bans green ads.
Chris Arnold, 05 September 2012
A new mind-set for the TV set
richardl@braben.co.uk, 04 September 2012
The mobile internet is here, be ready
Christian Schmalzl, 04 September 2012
FLATPACK TOYS
Dave Trott, 04 September 2012
Phone a friend
Greg Taylor, 04 September 2012
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