Monday, 17 September 2012

Marketing Daily - VisitBritain marketing director Laurence Bresh to join STA Travel; plus Gillette, Heineken, Game, and Nestle

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
VisitBritain marketing chief heads to STA Travel
Loulla-Mae Eleftheriou-Smith,
17 September 2012
 

Laurence Bresh, director of marketing at tourism body VisitBritain, is stepping down...

Laurence Bresh: joins STA Travel
 
 
Gamestation brand absorbed into Game high street presence
Sarah Shearman,
14 September 2012
 

Game Retail is to merge its Game and Gamestation stores under the...

Gamestation: to be merged with the Game stores under the Game brand
 
 
P&G launches Gillette Football Club on YouTube
Sarah Shearman,
17 September 2012
 

Procter & Gamble has struck a partnership with Google to create a...

Gillette: launches YouTube channel
 
 
Revolution: Hyper-personalisation - Up close and very personal
Adam Woods,
06 September 2012
 

Brands are tailoring their offers like never before. Enter the world of...

Revolution: Hyper-personalisation - Up close and very personal
 
 
Heineken wants 'quick resolution' to rugby dispute
John Reynolds,
17 September 2012
 

Heineken, the sponsor of Europe's premier rugby competition, has pleaded for a...

Heineken: this is the game by Wieden & Kennedy Amsterdam
 
 
St John Ambulance in hard-hitting first aid awareness activity
Loulla-Mae Eleftheriou-Smith,
17 September 2012
 

St John Ambulance, the charity that teaches first aid, has released a...

St John Ambulance: launches first-aid awareness activity
 
 
Costcutter bolsters marketing team to support existing and new brands
Matthew Chapman,
17 September 2012
 

Costcutter has bolstered its marketing department with three appointments as it seeks...

Costcutter: latest hires boost its marketing team
 
 
Champions of Design: Ricard
11 September 2012
 

The French aperitif may not be ground-breaking, but its POS work is...

Champions of Design: Ricard
 
 
 
Also in the News
 
Government calls on Theo Paphitis and Karren Brady for pensions campaign
Ben Bold,
17 September 2012
 
Nestlé runs GPS-fitted chocolate bars competition
Nick Batten,
17 September 2012
 
Shazam expands to take on Zeebox
Sarah Shearman,
17 September 2012
 
Telefónica partners Aurasma to bolster O2 with augmented reality
Matthew Chapman,
17 September 2012
 
 
 
Blogs
 
 
Data is the latest fashion â€" but what’s your personal style?
Brand Learning
 

This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global...

 
 
Helen Edwards: The shift toward specialist agencies
Helen Edwards
 

Rapier was always an unusual agency. In the mid-90s, it emerged from the world of direct marketing, where its reputation...

 
 
The media should take a bow for helping make the Olympics meaningful
Paul Frampton
 

What a fantastic summer of sport we've had in Britain, hosting the Olympic and Paralympic...

 
 
What Do You Buy When You Buy Lewis Hamilton?
Unofficial Partner
 

Eddie Jordan thinks Hamilton is on his way to Mercedes . Others that he’ll...

 
 
Helen Edwards: Why the NHS brand won’t travel well
Helen Edwards
 

If Danny Boyle’s Olympic paean to the NHS had been conceived to reflect the typical user experience, it would have...

 
 
 
 
 
 
Whitepapers
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Your Bespoke Facebook Report: How do you measure up to your competitors? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
 
 
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