Tuesday, 11 September 2012

Marketing Daily - Everything Everywhere changes name to EE; plus Kronenbourg 1664, smart, Twinings, and Banana Republic

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
Everything Everywhere changes name to EE
Sarah Shearman,
11 September 2012
 

Everything Everywhere, the parent company of Orange and T-Mobile, is changing its...

EE: new name for Everything Everywhere and new logo
 
 
Everything Everywhere's 4G launch needs to learn from mistakes made by US suppliers
Noelle McElhatton,
11 September 2012
 

Network provider or handset maker: the mobile market is the commercial battlefield...

Everything Everywhere's 4G launch needs to learn from mistakes made by US suppliers
 
 
Smart activity aims to 'invigorate' brand in UK
Alex Brownsell,
11 September 2012
 

Smart, the Daimler-owned automotive marque, is to launch its first sustained 'brand...

Smart: viral and cinema campaign by Weapon7
 
 
Kronenbourg 1664 revamps to highlight provenance and taste
Gemma Charles,
11 September 2012
 

Heineken is rolling out a fresh creative strategy for its premium lager...

Kronenbourg 1664: updates ad strategy
 
 
Google moves into car insurance comparison
Sarah Shearman,
11 September 2012
 

Google has rolled out a price comparison engine for car insurance, which...

Google: price comparison engine includes sponsored boxes
 
 
Brands ditch price promotions as defence against own-label lines
John Reynolds and Nicola Clark,
11 September 2012
 

Coca-Cola and Unilever are among major brand-owners shifting their strategies to better...

Unilever: reviewing price promotion strategy
 
 
Twinings marketing chief departs
Sarah Shearman,
11 September 2012
 

Tea brand Twinings is to part ways with its marketing director, Sean...

Twinings: marketing director Sean Summers leaving
 
 
Banana Republic seals Virgin partnership
Matthew Chapman,
11 September 2012
 

Gap-owned fashion retailer Banana Republic has partnered Virgin America to run its...

Banana Republic: first promotional campaign
 
 
Yahoo! signs up as sponsor of BrandMAX
Staff,
11 September 2012
 

Yahoo! has become the headline sponsor of Brand Max, Marketing's annual conference...

BrandMAX
 
 
 
Also in the News
 
Wickes debuts dog brand character in TV and social push
Daniel Farey-Jones,
11 September 2012
 
Pro-NHS ad warns Jeremy Hunt 'we're watching you'
Daniel Farey-Jones,
11 September 2012
 
 
 
Blogs
 
 
What Do You Buy When You Buy Lewis Hamilton?
Unofficial Partner
 

Eddie Jordan thinks Hamilton is on his way to Mercedes . Others that he’ll...

 
 
Helen Edwards: Why the NHS brand won’t travel well
Helen Edwards
 

If Danny Boyle’s Olympic paean to the NHS had been conceived to reflect the typical user experience, it would have...

 
 
Big opportunities from small packets
Jonathan Weeks
 

Consumer goods companies should look to strategies used in emerging markets to weather the economic...

 
 
Sustainable marketing or doom â€" it’s our choice
Uri Baruchin
 

When initially introduced to c-suites and boards, the allure of sustainability was that it made...

 
 
Being meaningful in media requires you to be Creative (with a capital C!)
Paul Frampton
 

A few months back we ran a conference around this whole concept of meaningful brands...

 
 
 
 
 
 
Whitepapers
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand and Boost Engagement (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
 
 
Jobs of the Week

Experienced Marketing Executive, QA Apprenticeships £26k - £30k, Slough, Berkshire

Project Manager, Huntsworth Health Competitive, London

Marketing Manager - DRINKS, Jarlett de Grouchy £55000 per annum + £5K car + benefits, South East England

Senior Brand Manager, Stopgap £45000 - £50000 per annum, South East London

Internal Communications Manager, Badenoch & Clark £30000 - £42000 per annum, Leeds

Strategic Planner - Digital & Integrated, Dinosaur c. £50k plus package and future, Manchester

Project Manager, Blue Skies Marketing Recruitment £33000 to £35000 per annum, London

Account Director / Retail Account Director - (Ad Agency) - South Manchester, Guru Careers Circa £40k (DOE), Prestbury, Macclesfield, Cheshire, Nr Manchester (SK10)

Producer, Blue Skies Marketing Recruitment £32000 to £35000 per annum, London

PR Director, Blue Skies Marketing Recruitment £40000 to £50000 per annum, West Midlands

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