Friday, 7 September 2012

Global Bulletin from Brand Republic - Public Enemy, Barclays, Coke, Oxfam, Christian Louboutin

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Public Enemy adapts C4 ad for Paralympian tribute
Public Enemy adapts C4 ad for Paralympian tribute
by Loulla-Mae Eleftheriou-Smith
06 September 2012, 11:55AM
Public Enemy, the hip hop group whose music Channel 4 used in its "meet the superhumans" Paralympic Games spot, has paid tribute to the Paralympians by recutting its own music video for the track with footage from the ad.
Barclays overhauls global digital roster
Barclays overhauls global digital roster
by Sarah Shearman
06 September 2012, 08:00AM
Barclays, the under-fire bank, is reviewing its global digital creative business.
Coke asks its 50m Facebook fans how to 'share happiness'
Coke asks its 50m Facebook fans how to 'share happiness'
by Sarah Shearman
05 September 2012, 09:50AM
Coca-Cola is crowdsourcing its 50 million Facebook fans to ask for creative input about how it can "make the world a happier place", in a scheme that collects customer data.
Oxfam unveils overhaul of global brand identity
Oxfam unveils overhaul of global brand identity
by Sarah Shearman
04 September 2012, 08:30AM
Oxfam has unveiled a fresh global brand identity and dropped its 'Be Humankind' strapline, as it looks to strengthen and unify the brand globally.
Louboutin wins YSL battle to trademark red soles
Louboutin wins YSL battle to trademark red soles
by Matthew Chapman
06 September 2012, 12:15PM
Christian Louboutin has been granted trademark protection for his distinctive shoes with red soles in a decision that gives brands in the fashion industry the ability to monopolise colours.
Bauer acquires ACP Magazines in £322m deal
Bauer acquires ACP Magazines in £322m deal
by Arif Durrani
04 September 2012, 06:08PM
Bauer Media Group, Europe's largest privately owned publishing group, has agreed to acquire ACP Magazines in a deal estimated at AUS $500m (£322m).
Also in the news
Whisky brand Chivas starts global hunt for agency help
by John Owens, 06 September 2012, 09:25AM
Premier League's battered image comes under scrutiny
by Kim Benjamin, 06 September 2012, 12:00AM
Edelman appoints Michael Berland for global research role
by John Owens, 05 September 2012, 03:29PM
Nike poaches Burberry social-media chief Musa Tariq
by Sarah Shearman, 04 September 2012, 08:30AM
Kinetic Asia-Pacific CEO Chris O'Donnell resigns
by Benjamin Li, 03 September 2012, 10:10AM
W&K Amsterdam hires VCCP creative team Albert and Claverie
by Daniel Farey-Jones, 04 September 2012, 05:20PM
From Singapore - Chris Reed on partnership marketing
Australia puts music at the heart of its tourism drive
05 September 2012, 2:43PM
Singapore wins gold for wealth
31 August 2012, 7:22AM
Have hotel loyalty programs overstayed their welcome?
28 August 2012, 2:41PM
The BR News Blog
McDonald's to open vegetarian-only restaurants
06 September 2012, 8:36AM

McDonald's to open vegetarian-only restaurants in IndiaBurger giant McDonald’s, home to the Big Mac quarter pounder, is to open a vegetarian-only restaurants in India next year marking a first for the fast-food chain.

The move follows up on existing changes to menus in its Indian restaurants where beef, seen as sacred by Hindus, and pork, seen as unclean by Muslims, have already been dropped from menus.

Read more »

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