The Wall > Ryanair chief Michael O'Leary calls Facebook critic 'an idiot'

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list There is a bargain to be had in mobile advertising 05 September 2012, 12:26PM Tweet Keep it to yourself, but there's a bargain to be had on mobile CPCs. Findings from Adobe’s Q2 Global Digital Advertising report show that ROI on mobile campaigns is as high as 160% compared to PC campaigns, yet CPC rates are 30% percent less. Ryanair chief Michael O'Leary calls Facebook critic "an idiot" 05 September 2012, 9:41AM Tweet Apparently never one to miss an own goal Ryanair chief executive, Michael O’Leary, has called the woman who racked up 560,000 likes, for her Facebook post about excessive charges, an idiot. After being charged €300 by Ryanair for printing six boarding passes Suzy McLeod posted on Facebook asking people to like her post if they thought the charges were unfair. If Twitter won elections...Michelle Obama just got elected 05 September 2012, 8:51AM Tweet As the Democratic National Convention kicked off in Charlotte, North Carolina, last night the Democrats showed the Republicans they had the edge in social media. More than three million Tweets, including #DNC2012 and related terms, were posted in the first day alone around the convention compared with four million Tweets sent throughout the three days of last week’s Republican National Convention (#RNC2012) in Tampa. Zuckerberg reassures staff as Facebook shares hit new low 05 September 2012, 8:16AM Tweet Facebook shares hit a new low last night as they fell to $17.73. It was the first time Facebook shares have fallen below $18. They fall puts the stock almost $21 off of the $38 IPO price. Where does new arrival Branch fit in the social-media landscape? 04 September 2012, 11:34AM Tweet Although the public-invite launch of Branch was met with much excitement in tech-land a few weeks ago, thanks to the involvement of Twitter founders Biz Stone and Evan Williams, the platform faces an uphill battle for adoption and has unclear implications for brands. The power of Facebook advertising [infographic] 04 September 2012, 9:31AM Tweet This infographic comes direct from Facebook and essentially acts as a calling card for advertising on the social network. Some of the key stats here are that a high proportion of Facebook users return daily (58%) and the massive mobile growth it is experiencing (67% year on year). How are brands exploiting online video? 04 September 2012, 8:14AM Tweet Brands that can get their content strategy right and create the kind of online video that people want to watch can find real success online. Good content tempts customers to engage with brands for longer and to talk and share what they have seen. The Khan Academy; a new interactive way of learning? 03 September 2012, 8:43PM Tweet The Khan Academy is a free online learning school covering a variety of topics. It was created back in 2006 by Salman Khan and was developed following a couple of years of using online tools to tutor his cousin in mathematics. Engaging readers with hyperlocal content: A do or die scenario for newspapers 03 September 2012, 10:20AM Tweet Ofcom recently revealed that nine out of ten UKadults regularly consume some form of local news, information or other content. The same report shows that one in five Brits use community websites at least once a month, with a third visiting such websites more regularly than two years before[i]. How consumers share and what marketers must do to engage [infographic] 03 September 2012, 9:52AM Tweet Experian have released a new piece research that explores how consumers share data, much of which is generated through social networks, and looks at how marketers can use this data to engage consumers. While younger people are far more comfortable with the idea of sharing data with brands, high numbers of people from all age groups are happy to share information and engage with brands, so long as they trust them. 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