Tuesday 18 September 2012

The Wall > Twitter unveils apps for Android, iPhone and the iPad

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Twitter unveils new apps for Android, iPhone and the iPad
18 September 2012, 2:23PM

Twitter has rolled out three new apps today with a new version of Twitter for iPhone and Twitter for Android.

It also has a completely rebuilt Twitter for iPad app that it has recreated from the ground up.

Celebrity sponsored tweets need structure
18 September 2012, 2:15PM

Wayne Rooney: My tweets have been bannedKim Kardashian is crazy for shoes from ShoeDazzle, Jordan and Rio Ferdinand enjoy Snickers, Jimmy Carr is a Starbucks fan and Wayne Rooney wears Nike. We know this because their Twitter feeds say so.

Kellogg's launches Krave social campaign ? Twitter account last updated 18 months ago
18 September 2012, 11:21AM

Kellogg Krave launches Facebook campaign, fails to update TwitterKellogg’s has just launched a Facebook campaign designed to build create awareness ahead of the roll out of a new white chocolate-flavoured Krave cereal.

There is a prize giveaway on Facebook, which is all very nice, but what I wondered was it doing on Twitter?

Consumers are desensitised to standard banner ads [infographic]
18 September 2012, 10:37AM

Is the banner ad dying a slow online death? Advertisers still invest in it, but according to Adform's Quarterly Media Barometer consumers are increasingly desensitised to standard banner ads while it is rich media formats are getting results.

Fox News falls for fake iPhone 5 laser keyboard video
18 September 2012, 9:03AM

The new iPhone 5 certainly has some new features to tempt iPhone fans, but what it doesn’t have is a laser keyboard that beams out or holographic video features.

Fox station, Fox 5 New York, however, could not work out the real from the fake as it aired a report, featuring reporter Lidia Curanaj, declaring these new amazing features were waiting in-store for Apple fans.

American Express and Foursquare launch check-in and save with Harvey Nichols
18 September 2012, 7:59AM

foursquare, American Express and Harvey Nichols get together in check in and save dealI’ve long been a fan of Foursquare. It is easily integrated into more mainstream social networks like Facebook and Twitter, and the location data that the app generates should make it an essential digital tool for marketers and campaigners.

As many as 77% are now going online solely via their mobile phone
18 September 2012, 7:34AM

New global research from BuzzCity points to the mobile being the sole device by which many are now accessing the internet with as many as 77% now going online solely via their phone.

Troll food: SEO is still not dead
17 September 2012, 11:31AM

"SEO is dead" articles are common. Like many other bloggers, I don't usually bother responding to them. It's less common to see a digital savvy site like The Guardian wasting space on such articles or for the author to work in Search. Maybe, this time, there should be a response.

Topshop fashion show watched by millions online as lines sellout in hours
17 September 2012, 10:31AM

Topshop has again proved the power that fashion has when it comes to social media as it claims to have reached more than 200 million people through its livestreamed front row fashion show.

Social networks want entertainers, not advertisers
17 September 2012, 9:01AM

Another week, another public condemnation of Facebook. Whether for its tanking share price or its latest attempt to monetise a massive and data-rich user base, Facebook is being slammed as never before.



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