Monday, 3 September 2012

Campaign Daily Fix - Havas, Kallo, Kinetic, Zeo, Addressable TV ads

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Latest News
Havas unveils 8.4% increase in first half revenues
by Daniel Farey-Jones,
31 August 2012, 05:30PM
Havas unveils 8.4% increase in first half revenues
Havas, the world's sixth-largest advertising group, has reported first half revenue of €829m (£657m), up 8.4% year on year.
Kallo rolls out £1m campaign to promote new positioning
by Sarah Shearman,
03 September 2012, 08:51AM
Kallo rolls out £1m campaign to promote new positioning
Kallo, the organic food company, is launching its biggest ad campaign to date to introduce a new brand positioning focusing on "simple pleasures".
Kinetic Asia-Pacific CEO Chris O'Donnell resigns
by Benjamin Li,
03 September 2012, 10:10AM
Kinetic Asia-Pacific CEO Chris O'Donnell resigns
Kinetic Worldwide Media reports that due to "some unavoidable issues", Chris O'Donnell, its Asia-Pacific CEO, departed the agency last week.
Drinks brand Zeo kicks off outdoor campaign
by Nick Batten,
03 September 2012, 12:40PM
Drinks brand Zeo kicks off outdoor campaign
Zeo, an 'adult soft drink' brand owned by Freedrinks, has launched a £600,000 outdoor campaign with a 96-sheet billboard on London's Old Street roundabout.
Addressable TV ads take step forward in US
by Sarah Shearman,
03 September 2012, 11:51AM
Addressable TV ads take step forward in US
Addressable TV advertising is becoming a reality in the US, with a new campaign by insurance company Allstate intended to be shown only to people who rent their property.
Latest Work
Paddy Power 'Jesus' by Crispin Porter & Bogusky
30 August 2012, 10:55AM
Paddy Power 'Jesus' by Crispin Porter & Bogusky
Paddy Power has launched in Italy with a series of TV ads by Crispin Porter & Bogusky, one of which shows Jesus performing a football-related miracle.
Louis Vuitton 'Yayoi Kusama collection' by White Lodge
30 August 2012, 10:17AM
Louis Vuitton 'Yayoi Kusama collection' by White Lodge
Louis Vuitton, to mark the launch of the Yayoi Kusama collection at Selfridges, has launched two short films.
Adidas 'all in. all 2012' by Iris Worldwide
30 August 2012, 09:30AM
Adidas 'all in. all 2012' by Iris Worldwide
Adidas is allowing people to customise 41 pairs of red Adidas shoes during the Paralympics.
Tourism New Zealand '100% pure New Zealand' by Whybin\TBWA
29 August 2012, 03:52PM
Tourism New Zealand '100% pure New Zealand' by Whybin\TBWA
The new Tourism New Zealnd spot aims to build on idea of New Zealand as home of the Middle-earth.
Blossom Hill 'explore the taste of Blossom Hill' by Isobel
29 August 2012, 12:09PM
Blossom Hill 'explore the taste of Blossom Hill' by Isobel
Isobel has created a series of 10-second idents for the return of Dallas which is being shown on Channel 5, supported by outdoor, print and online.
Also in the News
B&Q cooks up two-year deal to provide 'This Morning' kitchen
by Maisie McCabe, 03 September 2012, 12:18PM
Woman's Own refreshes magazine and launches standalone website
by Nick Batten, 03 September 2012, 11:35AM
Hovis takes on Kraft with breakfast biscuit
by John Reynolds, 03 September 2012, 11:53AM
Direct Line axes comedy ads for service-led approach
by Alex Brownsell, 31 August 2012, 04:35PM
Blogs
MARTIN BOWLEY The Paralympics â€" Aware it’s there
MARTIN BOWLEY, 03 September 2012, 10:09AM
Steve Henry Various bottoms
Steve Henry, 03 September 2012, 6:09AM
Lolly and Nat FROM THE PEOPLE WHO KEPT AARON CUTTING…
Lolly and Nat, 29 August 2012, 3:08PM
Dave Trott ONE WAY AN IDEA IS A GAME CHANGER
Dave Trott, 28 August 2012, 7:08AM
Tara Beard-Knowland Shiny, happy people
Tara Beard-Knowland, 22 August 2012, 11:08AM
Dave Trott A LESSON IN PROCEDURE
Dave Trott, 21 August 2012, 8:08AM
More Blogs
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