Thursday, 6 September 2012

Marketing Daily - Tesco, Kraft, Honda embrace all-night 'hackathons'; plus John Lewis, Cadbury, Pepsi, and Louboutin

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
Big brands embrace all-night 'hackathons'
Sarah Shearman and Rachel Barnes,
06 September 2012
 

Once the sole province of Silicon Valley tech companies, intensive 'hackathons' have...

Big brands embrace all-night 'hackathons'
 
 
Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter
05 September 2012
 

After an exhilarating Olympics, marketers and brands must return to reality and...

Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter
 
 
The trouble with John Lewis
Nicola Clark,
05 September 2012
 

Consumers think nothing of sacrificing decades of loyalty if brands don't keep...

The trouble with John Lewis
 
 
Cadbury launches two Dairy Milk bars via social media
Sarah Shearman,
06 September 2012
 

Kraft has used social media to launch two Cadbury Dairy Milk bars,...

Cadbury: launches two chocolate bars with social media support
 
 
Premier League's battered image comes under scrutiny
Kim Benjamin,
06 September 2012
 

Comparisons to London 2012 have proved less than kind.

Premier League: Olympic success raised image concerns
 
 
Helen Edwards: Why the NHS brand won't travel well
Helen Edwards,
05 September 2012
 

Government plans to promote 'the NHS brand' around the world mistake domestic...

Helen Edwards: Why the NHS brand won't travel well
 
 
Pepsi signs up One Direction
John Reynolds,
05 September 2012
 

Pepsi is reported to have signed up young pop superstars One Direction...

One Direction: signs deal with Pepsi
 
 
Louboutin wins YSL battle to trademark red soles
Matthew Chapman,
06 September 2012
 

Christian Louboutin has been granted trademark protection for his distinctive shoes with...

Christian Louboutin: wins trademark case
 
 
Champions of Design: Toms
03 September 2012
 

The ethically aware shoe brand has at its heart an ethos of...

Champions of Design: Toms
 
 
 
Also in the News
 
Morrisons eyes convenience and online as sales drop
Sarah Shearman,
06 September 2012
 
LG Electronics brings out designer washing machine
Matthew Chapman,
06 September 2012
 
Reckitt Benckiser extends Lemsip line with £8m marketing drive
Loulla-Mae Eleftheriou-Smith,
06 September 2012
 
Former Starbucks boss Wilson-Rymer joins CostCutter
John Reynolds,
06 September 2012
 
Paul Vaughan hands Rugby World Cup reins to Locog star
Nick Batten,
06 September 2012
 
 
 
Blogs
 
 
Helen Edwards: Why the NHS brand won’t travel well
Helen Edwards
 

If Danny Boyle’s Olympic paean to the NHS had been conceived to reflect the typical user experience, it would have...

 
 
Big opportunities from small packets
Jonathan Weeks
 

Consumer goods companies should look to strategies used in emerging markets to weather the economic...

 
 
Sustainable marketing or doom â€" it’s our choice
Uri Baruchin
 

When initially introduced to c-suites and boards, the allure of sustainability was that it made...

 
 
Being meaningful in media requires you to be Creative (with a capital C!)
Paul Frampton
 

A few months back we ran a conference around this whole concept of meaningful brands...

 
 
Measuring your way to the winners’ podium
Brand Learning
 

This post is provided by Hilary Rickard, Innovation Director at Brand Learning , global...

 
 
 
 
 
 
Whitepapers
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand and Boost Engagement (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
 
 
Jobs of the Week

Mobile Strategic Planner - London, Aspire Mobile c£50,000 + package, London

Shopper Insight Consultant, Jarlett de Grouchy £40000 - £50000 per annum + Bonus + Benefits, London

Digital Marketing Manager for Bespoke Luxury Brand, Propel £30000 - £35000 per annum + £30-35K+Benefits, City of London

Digital Marketing Executive, Publishing, Blue Skies Marketing Recruitment £25000 to £27000 per annum, South West London

PPC Executive, Michael Page Digital £20000 to £25000 per annum, London

Senior Account Manager, Michael Page Agency £26000 to £36000 per annum, Leeds

Email Marketing Executive, Michael Page Agency £18000 to £20000 per annum, Leeds

Senior Planner - Digital agency, Daniel Marks London £50K - £65K + Benefits, Central London

Email Marketing Delivery Manager - £30 - 35K +25%, Propel £30000 - £40000 per annum + + 25%, London

specialist recruitment consultant > MARKETING/ADVERTISING > COMPETITIVE PACKAGE, collectivo Up to £40k + competitive package, London

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