Digital AM - New-look Vogue.com, Facebook to clamp down on fake 'Likes', Addressable TV ads

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Condé Nast revamps Vogue site with new commercial opportunities by Nick Batten 03 September 2012, 12:01AM Vogue.co.uk, the website for Condé Nast's fashion bible, has undergone a complete overhaul for the iPad and iPhone age, with bespoke in-content advertising opportunities that aim to set a new industry benchmark. Facebook moves to stamp out fake Likes by Sarah Shearman 03 September 2012, 09:20AM Facebook is cracking down on fake 'Likes' on the social network as it aims to prove to brands the value of 'authentic' relationships with its users. Addressable TV ads take step forward in US by Sarah Shearman 03 September 2012, 11:51AM Addressable TV advertising is becoming a reality in the US, with a new campaign by insurance company Allstate intended to be shown only to people who rent their property. Woman's Own refreshes magazine and launches standalone website by Nick Batten 03 September 2012, 11:35AM Woman's Own, IPC Connect's weekly women's title, is set to revamp its print edition and launch a standalone website. Think BR: Mobile advertising - an engaging concept by Mark Freeman 31 August 2012, 08:30AM Mobile is about more than just display ads, writes Mark Freeman, creative partner, Movement. Also in the news Campaign Viral Chart: Nike's Maestri debuts while Obama dominates by Ben Hall, 31 August 2012, 09:30AM Facebook to target ads using email address and phone numbers by Sarah Shearman, 31 August 2012, 11:25AM Twitter introduces interest-based targeting for advertisers by Sarah Shearman, 31 August 2012, 09:35AM From the blogs The Paralympics - Aware it's there MARTIN BOWLEY 03 September 2012, 10:26AM Engaging readers with hyperlocal content: A do or die scenario for newspapers Niko Ruokosuo 03 September 2012, 10:20AM If so much is fake, who or what can we rely on? Sue Unerman 03 September 2012, 10:07AM Respect the grape Greg Taylor 03 September 2012, 9:57AM How consumers share and what marketers must do to engage [infographic] Charlotte Henry 03 September 2012, 9:52AM Latest jobs Head of Delivery - Global Agency - West London - Up to £90K Recruiter Fill Recruitment Ltd Salary £80-100K Location West London Digital Designer Recruiter Garden XL Ltd Salary £23,000 - £27,000 Location Reading Digital Designer Recruiter JM Digital Salary £25000 - £30000 per annum + Benefits Location London User Interface Designer for Major Online Fashion Retailer Recruiter Zebra People Salary £40000.00 - £45000.00 per annum Location City of London Digital Performance Director Recruiter dmpeople Salary Around £75,000 plus excellent benefits Location Soho Account Director - Top Client! Recruiter Propel Salary £50000 - £55000 per annum + £50k - £55k + AMAZING Benefits Location London BR Insight Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast) Marketers are missing out on revenue as cash falls through the cracks be... Presenting With Impact: Unlock Your Full Business Value (Webcast) Many people dread the idea of presenting and as we are increasingly aske... Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast) The rapid growth of online behavioural targeting and powerful mobile dev... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports) Today's digital landscape is littered with an array of touchpoints and d... Brand Management: What's the bottom line? (Expert Reports) So as Barclay’s take a pasting and Samsung gather momentum in Appl... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders