Friday, 24 August 2012

Marketing Daily - London 2012 Paralympics: the branded Games. Plus Microsoft, Waitrose, King of Shaves, and Anchor

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
London 2012 Paralympics: the branded Games
Richard Gillis,
24 August 2012
 

The Paralympics, which starts on 29 August, extends to brands a range...

London 2012 Paralympics: the branded Games
 
 
UKA commercial director to star in P&G's future Paralympic activity
John Reynolds,
24 August 2012
 

Procter & Gamble (P&G) is making Sophia Warner, the UK Athletics commercial...

P&G: 'thank you mum' activity
 
 
Microsoft waves in 'new era' with first update to logo in 25 years
Sarah Shearman,
24 August 2012
 

Microsoft has unveiled a revised logo as it seeks to unify its...

Microsoft: unveils latest version of its logo
 
 
Waitrose makes inroads into London after taking on Ocado
Matthew Chapman,
24 August 2012
 

Waitrose has revealed that Londoners now account for one in five of...

Waitrose.com: benefitting from delivering within the M25
 
 
Marketing guru: Great planning will be vital in 'empty' 2013
Will Harris,
24 August 2012
 

'Unlucky' 2013 will be a battle of the planners, particularly in categories...

Marketing guru: Great planning will be vital in 'empty' 2013
 
 
Fruit Shoot to end marketing silence in wake of product recall
Loulla-Mae Eleftheriou-Smith,
24 August 2012
 

Britvic is readying the first campaign for its Robinson's Fruit Shoot children's...

Robinson's Fruit Shoot: marketing to resume after product recall in July
 
 
King of Shaves takes to extreme sport sponsorships
Loulla-Mae Eleftheriou-Smith,
24 August 2012
 

King of Shaves, the male grooming brand and direct competitor to Gillette,...

King of Shaves: Will King shaves sponsored Team GB sprinter James Ellington
 
 
Anchor dishes out memorabilia in online loyalty scheme
Sarah Shearman,
24 August 2012
 

Anchor, the Arla-owned butter brand, is readying the launch of an online...

Anchor: launches loyalty scheme
 
 
 
Also in the News
 
Unilever celebrates 'one millionth Lynx Effect'
Loulla-Mae Eleftheriou-Smith,
24 August 2012
 
Which cola brand is most prominent online? Brand barometer
Gemma Charles,
24 August 2012
 
Tech: Be spectacular to get noticed
John V Willshire,
24 August 2012
 
 
 
Blogs
 
 
Helen Edwards: TripAdvisor and the looming decline of user-generated content
Helen Edwards
 

When scholars come to write about the meteoric rise and subsequent decline of user-generated commercial content, they will seize upon...

 
 
What has really been going on behind the scenes at Everything Everywhere?
Sarah Shearman
 

It's not always been easy to keep abreast of the various twists and turns in...

 
 
Appointment of Bunker means UB’s snack business not fit for sale
John Reynolds
 

A few weeks ago, I sat near to Nick Bunker, the then UK boss of...

 
 
Is E.ON’s high street shop the future of building meaningful utility brands?
Kate Cox
 

There is an episode of Futurama where Fry logs onto the 31 st Century's version...

 
 
What Wenlock & Mandeville have to say about forecasting new launch sales
Jonathan Weeks
 

What a pricing change for the Olympic mascots can tell us about how innovation opportunities...

 
 
 
 
 
 
Whitepapers
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
 
 
Jobs of the Week

Mobile Strategic Planner - London, Aspire Mobile c£50,000 + package, London

Shopper Insight Consultant, Jarlett de Grouchy £40000 - £50000 per annum + Bonus + Benefits, London

Head of Regional Marketing - Financial Services, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London

Business Development Manager, Link Communication £30,000 to £45,000 basic, DOE with an uncapped performance bonus, Yorkshire

Marketing & Communications Director, Go ON UK £60,000 - £70,000, Soho, London

Client Services Manager /Director - Singapore Branding Design and Strategy Consultancy, Spectrum £50,000 - £80,000, Singapore

Brand Consultant - Insights / Innovation Brand Consultancy, Spectrum £40,000 - £50,000, West London

Branding Consultant / Strategy Consultant -Singapore, Spectrum £50,000 - £80,000, Singapore

ACCOUNT DIRECTOR, Red Sofa London £50000 - £55000 per annum, London

Recruitment Partner / Director - Creative Corporate Packaging and Digital Design, Spectrum £40,000 - £100,000, London

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