Tuesday 28 August 2012

Digital AM - Cadbury, BP, Apple, Everything Everywhere, Wall Street Journal

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Digital AM
Latest news
Cadbury's Olympic sponsorship leads to 2.5m social media fans
Cadbury's Olympic sponsorship leads to 2.5m social media fans
by Sarah Shearman
27 August 2012, 08:00AM
Cadbury is planning to mirror its social media Olympic activity with a similar push supporting the Paralympics, after claiming its Olympic sponsorship has won it millions of new social fans.
C4 and BP team up for Paralympic tweet campaign
C4 and BP team up for Paralympic tweet campaign
by Jeremy King
28 August 2012, 09:55AM
BP has teamed up with Channel 4 to persuade the nation to tweet good luck messages to the energy giant's three Paralympic athlete ambassadors.
Apple looks to new iPhone after $1bn patent victory over Samsung
Apple looks to new iPhone after $1bn patent victory over Samsung
by Daniel Farey-Jones
28 August 2012, 10:07AM
Apple is to unveil its new iPhone next month, according to reports, giving it a further advantage in the smartphone market after it won a decisive victory in its patent battle with Samsung.
Everything Everywhere and MasterCard strike five-year mobile payments deal
Everything Everywhere and MasterCard strike five-year mobile payments deal
by Sarah Shearman
28 August 2012, 11:40AM
Everything Everywhere has struck an exclusive five-year deal with MasterCard to bring a range of new payment technologies to its customers and accelerate the adoption of near field communication technology in the UK.
Wall Street Journal to host Tech Cafe in Shoreditch
Wall Street Journal to host Tech Cafe in Shoreditch
by Nick Batten
28 August 2012, 11:05AM
The Wall Street Journal is to host a pop-up café in London's Tech City for three days in September to showcase its technology coverage to entrepreneurs, developers and venture capitalists in the area.
Also in the news
Newspaper sites' Olympic coverage more popular than Twitter, research claims
by Nick Batten, 28 August 2012, 09:30AM
Morrisons falls victim to Facebook voucher give-away scam
by Matthew Chapman, 24 August 2012, 01:33PM
Campaign Viral Chart: Lego's brand story stacks up most shares
by Sarah Johnson, 24 August 2012, 11:50AM
Microsoft waves in 'new era' with first update to logo in 25 years
by Sarah Shearman, 24 August 2012, 11:40AM
From the blogs
Odeon complaint generates over 120k Likes and 10k comments in 4 days
Sean Walsh
28 August 2012, 8:59AM
Olympics drives more than 24m viewers to BBC Red Button
Arif Durrani
28 August 2012, 8:48AM
Facedeals
Greg Taylor
28 August 2012, 8:39AM
ONE WAY AN IDEA IS A GAME CHANGER
Dave Trott
28 August 2012, 7:57AM
Fade to Black
Ardi Kolah
25 August 2012, 3:37PM
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