Tuesday, 7 August 2012

Marketing Daily - Retail sector limps along with 'lacklustre' Olympic effect; plus McDonald's, Visa, Facebook, and Wonga.com

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
Retail sector limps along with 'lacklustre' Olympic effect
Matthew Chapman,
07 August 2012
 

Retail failed to receive a pre-Olympics boost in July and the "lacklustre"...

Retail: sales remained flat in July with minimal benefit from 2012 Games
 
 
McDonald's responsive Olympic campaign to air with footage from fans
Loulla-Mae Eleftheriou-Smith,
07 August 2012
 

McDonald's has shifted into the next phase of its £10m Olympics campaign,...

McDonald's: reactive Olympics TV campaign features user-generated content
 
 
Visa celebrates Usain Bolt's win
Loulla-Mae Eleftheriou-Smith,
07 August 2012
 

Visa Europe has turned around a 10-second ad featuring Usain Bolt's 100...

Usain Bolt: sprinter stars in Visa camapign
 
 
Facebook raises stakes with real cash gambling app
Sarah Shearman,
07 August 2012
 

Facebook is making its online gambling debut, with the launch of a...

Facebook: launches Bingo Friendzy online gambling app
 
 
Wonga's game show deal challenged by Twitter protests
Maisie McCabe,
07 August 2012
 

Ant and Dec, Simon Cowell and ITV have become the target of...

Wonga: sponsors 'Red or Black?'
 
 
Tesco trials 'virtual fridges' at Gatwick Airport
Matthew Chapman,
07 August 2012
 

Tesco is trialling "virtual fridges" in Gatwick Airport that allow travellers to...

Tesco: installs a virtual fridge at Gatwick
 
 
 
Also in the News
 
Kingsmill launches family days out app
John Reynolds,
07 August 2012
 
BT launches brand campaign to boost Olympic profile
Sarah Shearman,
06 August 2012
 
Adidas targeted with giant 'exploitation' projection at Olympic Park
Matthew Chapman,
06 August 2012
 
 
 
Blogs
 
 
Who Can Answer The Jessica Ennis Question?
Unofficial Partner
 

What's she worth? This question follows every major sporting triumph. Over the past...

 
 
Older, Wiser, Consumer
Jonathan Weeks
 

More attention needs to be paid to the older consumer starting now, as it's not...

 
 
Why do so many people find charity advertising upsetting?
Mark Tomkins, TDA
 

Tom de Castella's latest article on BBC News Magazine is rather revealing. It references a...

 
 
Helen Edwards: Civil brands engineer a third way
Helen Edwards
 

In the late 60s, when the hippy-commune culture was at its zenith, a young ecologist wrote an essay that would...

 
 
Greggs should take a lesson from McDonald’s in diversity
John Reynolds
 

It's an easy target, the identikit make-up of UK PLC boardrooms: largely middle-aged white males,...

 
 
 
 
 
 
Whitepapers
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
 
 
Jobs of the Week

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Sponsorship and Promotions Solutions Manager, SYLEX Recruitment £30000 to £35000 per annum, Greater London

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Senior Account Manager, Michael Page Agency £26000 to £36000 per annum, Leeds

Email Marketing Executive, Michael Page Agency £18000 to £20000 per annum, Leeds

TECHNICAL ACCOUNT / CAMPAIGN MANAGER - 20-25k - LONDON, RedCat Solutions £20000 - £25000 per annum, London

Mid-Weight / Senior Digital Project Manager - Digital Agency, Ad Lib £35000 to £45000 per annum, Bristol

Design Director - Packaging, Twist Recruitment £40000 - £65000 per annum + GREAT BENEFITS, London

FMCG Packaging designer, Twist Recruitment £28000 - £50000 per annum, London

Account Executive - Integrated Boutique Agency - £21K + benefits, Fill Recruitment Ltd Up to £21k, South West London

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