| Latest news | |  | | | | | Everything Everywhere plans to drop its Orange and T-Mobile brands at the end of the first quarter of next year, following the launch of Everything Everywhere as a consumer brand. | | |  | | | | | Tesco, Apple and Google are among more than 50 non-Olympic-sponsor brands understood to have bought ad packages around Channel 4's coverage of the London 2012 Paralympic Games. | | |  | | | | | Coca-Cola is reviewing its marketing strategy for its Coke Zero low-calorie drink across its North West Europe and Nordics (NWEN) region. | | |  | | | | | Matalan is overhauling its marketing strategy to focus on content, with a series of 'media firsts' that it hopes will drive deeper understanding of the brand among consumers. | | |  | | | | | Johnston Press' first-half digital revenues have increased by just £800,000, offering a weak counterweight to a £13.9m drop in print advertising revenues. | | |  | | | | | The Women's Tennis Association (WTA) has recruited a host of tennis-loving celebrities including Sir Richard Branson, singer Aretha Franklin and golfer Rory McIlroy to promote its 'Strong is beautiful' positioning. | | |  | | | | | As tributes flood in for the 68-year-old British director, Tony Scott, who died on Sunday, Campaign takes a look at the commercials he directed during a distinguished career. | | |  | | | | | O2 has rolled out an ad campaign to support the launch of its Priority Sports loyalty programme, powered by Nike. | | | | | Opinion | |  | | | | | We need to attract talent with the skills to succeed in a changing media landscape, writes Simon Rees, managing director, Digital Cinema Media. | | |  | | | | | What can we expect to be the creative legacy of the London 2012 Olympic Games, asks John Treacy, chairman of the Marketing Agencies Association (MAA) Creative Directors Group and creative director of Elvis. | | | | | Intelligence | |  | | | | | The Premier League champions' head of digital has focused on Twitter as the primary vehicle for capitalising on its success on the pitch | | |  | | | | | Magazine mobile apps cannot replace the print form but, as a brand extension, they provide a different kind of experience and curated content, two experts think. | | | | | | | Latest jobs | | | | | |  | | |
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