| Latest news | |  | | | | | Cadbury is planning to mirror its social media Olympic activity with a similar push supporting the Paralympics, after claiming its Olympic sponsorship has won it millions of new social fans. | | |  | | | | | Nearly three in 10 online adults went to newspaper websites to follow the Olympics, outstripping Twitter and Facebook, according to new research commissioned by newspaper marketing body Newsworks. | | |  | | | | | BT is understood to have started approaching possible ad sales partners, including ITV, ahead of next year's launch of its football channel showing Premier League action. | | |  | | | | | Lynx has run a one-off tactical press ad in the Sun on Sunday that apologises to Prince Harry for the Las Vegas debacle, which the brand jokes may have been caused by the "Lynx Effect'" | | |  | | | | | Debenhams is increasing investment in its multimillion-pound 'Life Made Fabulous' TV campaign, to push its designer-focused brand proposition. | | |  | | | | | Apple is to unveil its new iPhone next month, according to reports, giving it a further advantage in the smartphone market after it won a decisive victory in its patent battle with Samsung. | | |  | | | | | Lego takes the top spot this week with a 17-minute animation that traces its origins back to a carpenter in 1930s Denmark, while an ad for Lady Gaga's Fame perfume also appears in the top 10. | | |  | | | | | Read the full text of the speech where Shine chairman Elisabeth Murdoch distanced herself from her brother James and the troubles at the News Corporation newspapers, praised her father Rupert's vision and publicly supported the licence fee. | | | | | Opinion | |  | | | | | The really successful brands at the Olympics were the ones who delivered truly integrated campaigns, writes Matt Pye, managing director, Cheil UK. | | |  | | | | | This is the year of 3D printing and it is going to have a huge impact on the creative industry, writes Kerry Hogarth, founder, 3D Printshow. | | | | | Intelligence | |  | | | | | Despite challenger brands being talked about more than ever, it is a clichéd and superficial view that persists, write Adam Morgan, author and founder, eatbigfish, and Mark Holden, worldwide strategy director, PHD. | | |  | | | | | In the third of a four-part series investigating how the nation has engaged with the Olympics, Will Youngman of GfK's Digital Market Intelligence team asks whether the Games succeeded in being a social Olympics. | | | | | | | Latest jobs | | | | | |  | | |
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