Breaking news from Brand Republic - X Factor, Virgin Media, adidas, Mail Connected, Ocado

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news X Factor opener drops to 9.9m viewers but ITV wins primetime by Daniel Farey-Jones 20 August 2012, 10:10AM The return of 'The X Factor' for a ninth series on Saturday night attracted a peak audience of 9.9 million viewers to ITV1, which, while down from 12.6 million last series, helped ITV dominate primetime. Virgin Media makes tracks to Mo Farah for press ads by Nick Batten 20 August 2012, 09:05AM Virgin Media has launched a press campaign featuring Mo Farah, the London 2012 double gold medallist, alongside a new TV ad starring established celebrity Usain Bolt. Adidas trumpets results of Olympics Twitter activity by Sarah Shearman 20 August 2012, 08:35AM Adidas has experienced a 25% growth in its Twitter followers over the course of the London 2012 Olympic Games, with UK marketing director Nick Craggs professing delight at the success of its #takethestage hashtag. Mail Connected restructures trading team by John Reynolds 20 August 2012, 09:09AM Mail Connected, the Daily Mail and Mail on Sunday's commercial arm, has undergone a restructure that has resulted in a number of executives within the team changing roles. Ocado takes aim at supermarket giants ahead of price war by Matthew Chapman 20 August 2012, 09:36AM Ocado is set to launch a price war against Tesco and its other supermarket rivals to convince customers it is the cheaper option. Harveys moves £16m media account from Starcom to Walker by Maisie McCabe 17 August 2012, 03:55PM Harveys, the Steinhoff-owned furniture store, is to move its £16m media planning and buying account from Starcom MediaVest Group to Walker Media less than one month after denying it was planning to review the business. Opinion Stephen Maher: How the Olympic spirit can help get us out of recession by Stephen Maher 17 August 2012, 12:00AM Against a backdrop of Damien Hirst's aluminium benches and a purpose-built glass pavilion leading out to impossibly manicured gardens, the recent UKTI Global Business Summit on creative services at Lancaster House could not have been held at a more B... Ian Monk: Trolls threaten freedom of speech by Ian Monk 16 August 2012, 08:00AM Twitter trolls are providing a glut of tabloid headlines as these mindless morons enter the democracy of the new age of comms by engaging in direct dialogue with high profile individuals. Intelligence Manchester City's Russell Stopford on how the club achieved digital dominance by John Reynolds 16 August 2012, 11:00AM The Premier League champions' head of digital has focused on Twitter as the primary vehicle for capitalising on its success on the pitch Double Standards - How are magazine apps on mobile performing? by 16 August 2012, 08:00AM Magazine mobile apps cannot replace the print form but, as a brand extension, they provide a different kind of experience and curated content, two experts think. Also in the news Guinness celebrates Arthur's Day in global ad by Loulla-Mae Eleftheriou-Smith, 17 August 2012, 09:38AM The Government unveils new £520m advertising framework by Sara Kimberley, 16 August 2012, 04:54PM What should older marketers do when their digital whizzkid colleagues upstage them? by Will Harris, 17 August 2012, 11:00AM Campaign Viral Chart: Adidas lip-sync comes second to Malaysian rice ad by Ben Hall, 17 August 2012, 09:45AM Bwin sponsors Manchester United for social gaming drive by Matthew Chapman, 17 August 2012, 09:05AM Latest Blog Entries Crying in the chapel Steve Henry, 20 August 2012 Let's face it, Facebook is f.....ed! Chris Arnold, 20 August 2012 Media Week was wrong about The News on Sunday John Reynolds, 17 August 2012 Is E.ON's high street shop the future of building meaningful utility brands? Kate Cox, 17 August 2012 Who Were the Digital Olympians? Geoff Gower, 17 August 2012 What Wenlock & Mandeville have to say about forecasting new launch sales Jonathan Weeks, 17 August 2012 Latest jobs Marketing and Communications Director - Go On UK Recruiter GoodEgg Digital Salary £60-70k Location Central London Digital Managing Director (Top 10 Comms Agency) - China, Asia Recruiter The Blueprint Salary Excellent Salary + package + relocation Location Beijing Media Operations Coodinator - Sports Governing Body Recruiter f1 Recruitment Salary £27,000.00 Location London Account Manager - Digital, £28k - £30k Recruiter MODA consult Salary £28k - £30k Location Central London Digital Director Recruiter PFJ Salary £55000.00 - £65000.00 per annum Location London Email Campaign Manager (6 months Temp-to-Perm) - Digital Agency Recruiter Digital Gurus Salary £25000 - £30000 per annum Location London BR Insight Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast) From email marketing to social media and mobile, the opportunities for r... Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports) Today's digital landscape is littered with an array of touchpoints and d... Brand Management: What's the bottom line? (Expert Reports) So as Barclay’s take a pasting and Samsung gather momentum in Appl... Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast) - Fully leverage your Facebook business page and ad products to connect ... Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders