Tuesday 21 August 2012

Media AM - Channel 4 to sponsor Sport's Paralympics content, IPA concerns over Global/GMG merger, Channel 4 Paralympics advertisers, Twitter, Johnston Press, MTV

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Media AM Bulletin
 
 
 
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Paralympics: Channel 4 will sponsor Sport magazine's coverage
Channel 4 to sponsor Sport's Paralympics content
Nick Batten, 21 August 2012

Channel 4 has struck a partnership with Sport magazine that will involve...

  
Geoff Russell: director for media affairs at the IPA
IPA raises concerns over Global/GMG merger
Maisie McCabe, 21 August 2012

Global Radio's takeover of GMG Radio could result in "unacceptable market dominance...

  
Paralympics: Tesco, Apple and Google all planning ads
C4 Paralympic ad slots attract big advertisers
Maisie McCabe, 21 August 2012

Tesco, Apple and Google are among more than 50 non-Olympic-sponsor brands understood...

  
Bruce Daisley: Twitter's sales director to head expanded UK team
Twitter aims for rapid expansion in UK with sales team boost
Sarah Shearman, 21 August 2012

Twitter is expanding its UK office by nearly 50% as its moves...

  
Ashley Highfield: Johnston Press chief executive confident despite fall in print revenues
Johnston Press print revenue fall dwarfs digital rise
Daniel Farey-Jones, 21 August 2012

Johnston Press' first-half digital revenues have increased by just £800,000, offering a...

  
MTV: links up with Emporio Armani Diamonds
Emporio Armani Diamonds to sponsor MTV Brand New for 2013
Maisie McCabe, 21 August 2012

Emporio Armani Diamonds, the perfume, has signed a major deal to be...

  
*   Also in the News
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Scout London suspends print issue after Time Out reveals free plans
Nick Batten, 20 August 2012
Mail Connected restructures trading team
John Reynolds, 20 August 2012
X Factor opener drops to 9.9m viewers but ITV wins primetime
Daniel Farey-Jones, 20 August 2012
Virgin Media makes tracks to Mo Farah for press ads
Nick Batten, 20 August 2012
Aquafresh to sponsor new Saturday night Dom Joly show on ITV1
Maisie McCabe, 20 August 2012
 
 
Blogs
I was wrong about The News on Sunday
John Reynolds

Will Richard Desmond be tempted to flog off the Daily Star Sunday to former Sunday...

Are we tiring of celebrity culture?
Julia Faulks

It's that time of year again - The X Factor starts this weekend and the...

Digital reading is really arousing interest
John Carroll

I'm not sure I want to be sexually aroused on the train on my way...

The heavy-hand of LOCOG
Ivan Clark

What an extraordinary Olympics, for team GB, people GB and LOCOG. The sponsors seem...

Olympics 2012: Engaging New Media
Louise Brice

How is it for you? Here are some quick stats.. Peak BBC audience figures...

Microsoft’s Outlook.com could be winner
John Reynolds

Microsoft's new email service Outlook.com looks good, modern, uncluttered and will no doubt confine sister-service...

Digital takes gold medal at Rajars
James Matheson

One of the most interesting themes to come out of this quarter's RAJAR results was...

One Screen Or Two?
David Brennan

One of the most frequent questions I am asked these days, when I am presenting...

 
 
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