Friday, 24 August 2012

Campaign Daily Fix - TBWA UK, Kraft Foods, Campaign Viral Chart, CNN International, Lynx, M&C Saatchi New York

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Latest News
TBWA UK appoints Peter Souter as Robert Harwood-Matthews leaves
by Sara Kimberley,
23 August 2012, 05:00PM
TBWA UK appoints Peter Souter as Robert Harwood-Matthews leaves
TBWA UK has appointed the comedy writer and former adman Peter Souter as its chairman and chief creative officer, as its group president, Robert Harwood-Matthews, moves to TBWA\Chiat\Day in New York.
Kraft Foods appoints Arc London to Mikado brief
by Nick Batten,
24 August 2012, 12:27PM
Kraft Foods appoints Arc London to Mikado brief
Kraft Foods has appointed Arc London to handle strategic shopper marketing plan for its Mikado biscuit range.
Campaign Viral Chart: Lego's brand story stacks up most shares
by Sarah Johnson,
24 August 2012, 11:50AM
Campaign Viral Chart: Lego's brand story stacks up most shares
Lego takes the top spot this week with a 17-minute animation that traces its origins back to a carpenter in 1930s Denmark, while an ad for Lady Gaga's Fame perfume also appears in the top 10.
CNN International launches programme about BETC founder Mercedes Erra
by Sara Kimberley,
24 August 2012, 10:56AM
CNN International launches programme about BETC founder Mercedes Erra
CNN International has launched a behind-the-scenes series following BETC Euro RSCG founder and executive president of Euro RSCG Worldwide, Mercedes Erra.
Unilever celebrates 'one millionth Lynx Effect'
by Loulla-Mae Eleftheriou-Smith,
24 August 2012, 09:15AM
Unilever celebrates 'one millionth Lynx Effect'
Lynx has launched a commemorative video that features more than 30 references to its famous ads, to celebrate reaching a million fans on Facebook.
M&C Saatchi NY hires AKQA's Pierre Lipton as chief creative officer
by Nick Batten,
23 August 2012, 04:14PM
M&C Saatchi NY hires AKQA's Pierre Lipton as chief creative officer
Pierre Lipton, the executive creative director at AKQA in San Francisco, is set to join M&C Saatchi's New York office in October as chief creative officer.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Friday 31st August
www.campaignmediaawards.com


Latest Work
O2 'Priority Sports' by VCCP
22 August 2012, 04:09PM
O2 'Priority Sports' by VCCP
O2 has launched Priority Sports in partnership with Nike, which gives O2 customers the chance to meet and train with their sporting heroes and exclusive access to Nike events and products.
The Sun 'get involved' by Grey
22 August 2012, 03:49PM
The Sun 'get involved' by Grey
Grey London has created its first campaign for The Sun since winning the News International account in April.
Sainsbury's 'Paralympics' by AMV BBDO
22 August 2012, 03:39PM
Sainsbury's 'Paralympics' by AMV BBDO
David Beckham stars in a new spot for Sainsbury's to highlight its sponsorship of the Paralympic Games.
Trainline 'be sensible' by DLKW Lowe
22 August 2012, 03:55PM
Trainline 'be sensible' by DLKW Lowe
Trainline has launched a humorous spot by DLKW Lowe dramatising the message that you would be mad to pay more money than you need to on your tickets.
Also in the News
Deep Heat to sponsor weather on ITV's Daybreak
by Nick Batten, 24 August 2012, 12:03PM
News Corp parts ways with chief digital officer Jonathan Miller
by Matthew Chapman, 24 August 2012, 08:30AM
Elisabeth Murdoch marks herself out from the family
by Maisie McCabe, 24 August 2012, 08:55AM
Microsoft waves in 'new era' with first update to logo in 25 years
by Sarah Shearman, 24 August 2012, 11:40AM
Blogs
Tara Beard-Knowland Shiny, happy people
Tara Beard-Knowland, 22 August 2012, 11:08AM
Dave Trott A LESSON IN PROCEDURE
Dave Trott, 21 August 2012, 8:08AM
Steve Henry Crying in the chapel
Steve Henry, 20 August 2012, 7:08AM
Tara Beard-Knowland Reasons to be cheerful
Tara Beard-Knowland, 17 August 2012, 8:08AM
Dave Trott PREDATORY GOLD
Dave Trott, 14 August 2012, 9:08AM
Chris Ingram When `Yes’ means `No’
Chris Ingram, 09 August 2012, 3:08PM
More Blogs
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