| | | Latest News | | | | | As Usain Bolt prepares to take centre stage again in the 200-metres final tonight (9 August) during the London 2012 Games, Campaign takes a look at the fastest man on earth's most-shared ads of all time. | | | | | | Tetley's latest TV campaign, created by Dare, airs for the first time this weekend and marks a change in strategy for the brand, as it confines the Tea Folk to the back burner. | | | | | | Channel 4 has swooped on Jonathan Lewis, the former managing director of online video platform Vevo and director of digital at Channel 5-owner Northern & Shell, as its first head of digital and partnership innovation. | | | | | | Most agencies have been celebrating London 2012 and Wunderman is no exception, although its 60 employees competing in the company's sports day were more accustomed to a University field than an Olympic one. | | | | | | Publicis Groupe's recent denial it had engaged in discussions with Interpublic has triggered another flare-up in the hostile relationship between Sir Martin Sorrell and Maurice Lévy. | | | | | | The 2012 IPA Effectiveness Awards have received 65 entries from the likes of Boots, Snickers and Waitrose. | | | | | | Cathedral City has rolled out its first major ad campaign in three years. | | | Promotion: Campaign Media Awards
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| In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference. Entry deadline: Thursday 9th August www.campaignmediaawards.com | |
| | Latest Work | | | | | McDonald's has launched the next phase of its £10 million campaign to celebrate London 2012. | | | | | | Nike has released spot by Wieden & Kennedy Portland that celebrates the strengths of the everyman. | | | | | | Levi's has unveiled the latest instalment of its global "Go forth" marketing campaign. | | | | | | The BBC has launched a campaign to promote its football coverage across its multimedia platforms, ahead of the forthcoming season. | | | | Blogs | | | | | | | | | | | | | | FOMO | Steve Henry, 06 August 2012, 10:08AM | | | | | | | | | | | | | | | | | | | | | | |
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