Thursday, 9 August 2012

Campaign Daily Fix - Usain Bolt ads, Tetley Tea, Channel 4, Daily Diary, Levy and Sorrell, IPA, Cathedral City

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Latest News
Top 10 most-shared Usain Bolt ads of all time
by Sara Kimberley,
09 August 2012, 11:13AM
Top 10 most-shared Usain Bolt ads of all time
As Usain Bolt prepares to take centre stage again in the 200-metres final tonight (9 August) during the London 2012 Games, Campaign takes a look at the fastest man on earth's most-shared ads of all time.
Tetley TV ad drops Tea Folk
by John Reynolds,
09 August 2012, 08:45AM
Tetley TV ad drops Tea Folk
Tetley's latest TV campaign, created by Dare, airs for the first time this weekend and marks a change in strategy for the brand, as it confines the Tea Folk to the back burner.
Channel 4 hires Jonathan Lewis as head of digital and partnership innovation
by Maisie McCabe,
09 August 2012, 09:00AM
Channel 4 hires Jonathan Lewis as head of digital and partnership innovation
Channel 4 has swooped on Jonathan Lewis, the former managing director of online video platform Vevo and director of digital at Channel 5-owner Northern & Shell, as its first head of digital and partnership innovation.
Daily Diary - Olympic Wunder
09 August 2012, 10:38AM
Daily Diary - Olympic Wunder
Most agencies have been celebrating London 2012 and Wunderman is no exception, although its 60 employees competing in the company's sports day were more accustomed to a University field than an Olympic one.
Levy and Sorrell rekindle feud over IPG link
by Daniel Farey-Jones,
08 August 2012, 04:33PM
Levy and Sorrell rekindle feud over IPG link
Publicis Groupe's recent denial it had engaged in discussions with Interpublic has triggered another flare-up in the hostile relationship between Sir Martin Sorrell and Maurice Lévy.
IPA Effectiveness Awards receives 65 entries
by Daniel Farey-Jones,
09 August 2012, 12:01AM
IPA Effectiveness Awards receives 65 entries
The 2012 IPA Effectiveness Awards have received 65 entries from the likes of Boots, Snickers and Waitrose.
Cathedral City unveils first ad in three years
by Sara Kimberley,
09 August 2012, 12:30PM
Cathedral City unveils first ad in three years
Cathedral City has rolled out its first major ad campaign in three years.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
McDonald's 'we all make the Games' by Leo Burnett
08 August 2012, 09:24AM
McDonald's 'we all make the Games' by Leo Burnett
McDonald's has launched the next phase of its £10 million campaign to celebrate London 2012.
Nike 'find your greatness - jogger' by Wieden & Kennedy Portland
07 August 2012, 11:46AM
Nike 'find your greatness - jogger' by Wieden & Kennedy Portland
Nike has released spot by Wieden & Kennedy Portland that celebrates the strengths of the everyman.
Levi's 'this is a pair of Levi's' by Wieden & Kennedy Portland
07 August 2012, 11:10AM
Levi's 'this is a pair of Levi's' by Wieden & Kennedy Portland
Levi's has unveiled the latest instalment of its global "Go forth" marketing campaign.
BBC 'end to end football' by Red Bee Media
07 August 2012, 11:01AM
BBC 'end to end football' by Red Bee Media
The BBC has launched a campaign to promote its football coverage across its multimedia platforms, ahead of the forthcoming season.
Also in the News
Vizeum lands Air New Zealand media account
by Mark Banham, 08 August 2012, 03:43PM
Bloomberg hires Damian Douglas as digital commercial director
by Nick Batten, 09 August 2012, 10:45AM
News Corp makes $1.6bn loss after $2.9bn publishing writedown
by Maisie McCabe, 09 August 2012, 09:30AM
Sky wins legal appeal on Sky Sports pricing
by Maisie McCabe, 08 August 2012, 06:10PM
Blogs
Test User Head in the #workcloud
Test User, 08 August 2012, 5:08PM
Dave Trott WHAT’S THE ROI ON CREATIVITY?
Dave Trott, 07 August 2012, 7:08AM
Steve Henry FOMO
Steve Henry, 06 August 2012, 10:08AM
Jonathan Akwue Super Saturday Showed Us What’s Great About Britain
Jonathan Akwue, 05 August 2012, 4:08PM
Tara Beard-Knowland The outlook for Outlook
Tara Beard-Knowland, 02 August 2012, 4:08PM
Jeremy Lee Where was the shooting on the BBC?
Jeremy Lee, 31 July 2012, 12:07PM
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