Monday, 6 August 2012

Marketing Daily - Olympic star Jessica Ennis tipped for sponsorship frenzy; plus Tesco Bank, Kerry Foods, Amazon, and Thomas Cook

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
Jessica Ennis tipped for sponsorship frenzy
John Reynolds,
06 August 2012
 

Jessica Ennis could net £3m a year in sponsorship deals following her...

BA: Jessica Ennis campaign underneath the Heathrow flight path
 
 
London & Partners marketer claims visitor levels 'as anticipated'
Loulla-Mae Eleftheriou-Smith,
06 August 2012
 

Martine Ainsworth-Wells, who as marketing director of London & Partners is deploying...

Martine Ainsworth-Wells: marketing director of London & Partners
 
 
Tesco Bank launches mortgages with Clubcard points
Matthew Chapman,
06 August 2012
 

Tesco Bank has intensified competition with traditional banks by launching a mortgage...

Tesco: rolls out mortgages as part of its banking service
 
 
Kerry Foods marketing chief moves to Kraft
John Reynolds,
06 August 2012
 

Kerry Foods former marketing chief Kelly Rafferty is taking up a senior...

Kraft: Milka cow ad for the company's flagship chocolate brand
 
 
NFC payments a decade away from mass market, claims Forrester
Matthew Chapman,
06 August 2012
 

Mobile contactless payment will not reach the mass market for another decade...

Google Wallet: mobile contactless payment service
 
 
Amazon ebook sales overtake printed books in UK
Sarah Shearman,
06 August 2012
 

Amazon has revealed that its sales of ebooks have overtaken those of...

Amazon Kindle: retailer sells more ebooks than print versions in the UK
 
 
FA Cup encounter to be dual-screened on TV and Facebook for the first time
John Reynolds,
06 August 2012
 

Budweiser is to stream the FA Cup game between minnows Langford and...

FA Cup: this weekend's live coverage to be available on both ESPN and Facebook
 
 
 
Also in the News
 
Thomas Cook launches virtual Facebook game
Nick Batten,
06 August 2012
 
LG Electronics takes Facebook newsfeed into 3D
Matthew Chapman,
06 August 2012
 
Wonga.com to sponsor Red or Black? game show
Maisie McCabe,
06 August 2012
 
 
 
Blogs
 
 
Older, Wiser, Consumer
Jonathan Weeks
 

More attention needs to be paid to the older consumer starting now, as it's not...

 
 
Why do so many people find charity advertising upsetting?
Mark Tomkins, TDA
 

Tom de Castella's latest article on BBC News Magazine is rather revealing. It references a...

 
 
Helen Edwards: Civil brands engineer a third way
Helen Edwards
 

In the late 60s, when the hippy-commune culture was at its zenith, a young ecologist wrote an essay that would...

 
 
Greggs should take a lesson from McDonald’s in diversity
John Reynolds
 

It's an easy target, the identikit make-up of UK PLC boardrooms: largely middle-aged white males,...

 
 
The lessons for all marketers from the banking crisis
Paul Frampton
 

Just when a glimmer of stability seemed to be returning to the financial services sector,...

 
 
 
 
 
 
Whitepapers
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Your Bespoke Facebook Report: How do you measure up to your competitors? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
 
 
Jobs of the Week

Senior Marketing Consultant, Badenoch & Clark £330 - £360 per day, West London

Strategic Project Manager - eCommerce, GoodEgg Digital £50-60k + excellent benefits and bonus, Peterborough, Cambridgeshire

Business Development Director, Link Communication £30,000 to £45,000 basic, dep on experience with an uncapped performance bonus, Yorkshire

Sports sales executive - £25k basic + bonus + commission., f1 Recruitment £25k basic + bonus + commission, London

Account Director - ATL/Brand, Daniel Marks London £45-55k + Benefits, Central London

Senior Online Marketing Executive, Michael Page Digital £28000 to £30000 per annum, South East London

Account Director - Digital/Integrated, Daniel Marks London £45-55k + Benefits, Central London

Account Manager, Michael Page Agency £28000 to £36000 per annum, Kingston upon Thames

Senior Account Executive, Michael Page Agency £24000 to £28000 per annum, Kingston upon Thames

Account Manager, Michael Page Agency £22000 to £30000 per annum, Leeds

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